Google Search 3.2 for iOS (iPhone screenshot 001)

According to a report Tuesday by The Information, a technology website started by The Wall Street Journal writer Jessica Lessin, both Microsoft and Google are “fighting” to boot Google search from the iPhone and other Apple devices.

If true, the move wouldn’t be unheard of: Apple teams up with alternate search providers in markets like China.

Apple earns a small commission from search ad revenue each time a user performs a Google search from Safari’s address bar on the Mac, iPhone, iPod touch or iPad.

With that deal expiring sometime in 2015, Microsoft and Yahoo are now hoping the Cupertino firm won’t renew it and will instead make their respective service the default search choice on iOS.

Yahoo and Microsoft execs have reportedly already met with Eddy Cue, Apple’s Senior Vice President of Internet Software and Services, to discuss a possible deal.

It’s worth keeping in mind that Apple already replaced Google with Bing as the default search engine for Siri. Not only that, but OS X Yosemite’s Spotlight search now delivers Bing results.

The rest of The Information’s article is behind a paywall so we could only glean tidbits from the headline and the introductory paragraph, which states that Apple is among companies “still wringing billions of dollars a year from search ads”.

With the upcoming expiration of the search distribution deal, all eyes are now on Apple’s Safari web browser, writer Amir Efrati stated. Even though Apple’s market share on mobile is below twenty percent and even less on desktop, the company sold more than 800 million iOS devices to date and more than five million Macs sold in the September quarter.

With such a strong installed base of active users, supplanting Google with a rival search service could help put a dent in Google’s search dominance. The rumor arrives following Yahoo CEO Marissa Mayer’s decision last week to replace Google with Yahoo as the default search engine for the Firefox browser in the United States.

Google’s search dominance is being challenged in Europe, where the company controls 90 percent of all web searches, giving it unequaled power it doesn’t enjoy in the United States.

In addition to dealing with Europe’s new “right to be forgotten” rule, Google is also facing a EU resolution proposing to separate its search business from the rest of the company.

The plan to break up Google in Europe drew ire from the United States officials who argue politicians “should not influence the EU’s antitrust inquiry into the world’s most popular Internet search engine,” according to a Reuters report today.

[The Information]

  • Burge

    both Microsoft and Google are “fighting” to boot Google search from the iPhone and other Apple devices.

    That make sense.

  • CaffeinePizza

    The last time that I used Yahoo search or Bing search, they both sucked.

  • Dan

    Don’t see it happening anytime soon, but good luck to them.

  • Raynler

    The only thing that Bing is good for is searching p0rn

  • Lordrootman

    Both sucks like a hell

  • MacGuru17

    I really hope that this is unfounded, or that Google is kept on as an option. I detest using Bing and Yahoo! for searches. Sure, I could easily go directly to Google’s website or use Chrome, but it’s just not the same.

    This may sound silly, but such a change would be a real catalyst for me to switch to Android.

    • coLin

      You can change the default search engine the minute you turn on your iPhone. Is not like you won’t have this option. This is just for people who don’t know they are using Bing or Google for search. They just use the search bar.

  • Most people use Google and will continue to use Google. Bing would be my second choice, but never in my life will I ever use Yahoo! again.

    • mav3rick

      Yahoo is using Bing engine for searches.

  • Ian Leon

    We need a serious Google competitor damn it!