new iwork

Apple is planning its “most aggressive expansion yet” in the enterprise sector, according to a new report from Reuters. Citing sources familiar with the plans, the outlet says Apple is hiring a dedicated sales force, and working with developers who make industry-specific apps.

Apple is hoping to leverage its IBM and new developer partnerships into challenging market leaders like Hewlett-Packard, Dell, Oracle, and SAP. And its sales team is being tasked with pitching this new enterprise strategy to decision-makers at high profile firms, like Citigroup.

In fact, Reuters says Citigroup is already in talks to sign on to Apple’s new enterprise program, and that the Cupertino firm has met with a number of other companies. It’s apparently co-hosted 8 joint marketing/sales events with developer partner ServiceMax over the past year.

In July, Apple announced its strategic partnership with IBM, saying, “this exclusive global partnership brings together Apple‘s legendary ease-of-use and integrated hardware and software with IBM’s unmatched industry depth, enterprise software and expertise in big data analytics.

It’s not hard to see why Tim Cook and company are so interested in the enterprise market. It’s an area that offers a large potential for growth, particularly in tablet sales. Apple said during its fiscal Q4 earnings call last month that iPad sales were down for the third quarter in a row.


  • Ryan Bartsch

    Still cant believe Apple and IBM are working together. What is the world coming to? O_o

    • This time around it’s different. This time you just know that Apple is the one calling the shots 😉

      In reality though this partnership is exactly what Apple needs. Most of Microsofts sales come from the business sector so from an Apple perspective the more usage they can pinch, the better…

  • Jukkmoddr

    I still don’t see how an iPad can be used for productivity. Unless apple plans on releasing an iPad pro with a different operating system I don’t see their market cap growing in enterprise. Even then most companies don’t use high end products in the office. Nobody needs the “best” tablet or computer to be able to use Microsoft Office and other productivity utilities.

    Edit: Plus most business applications are only made for windows.