verizon wireless

It looks like Verizon Wireless won’t be throttling the LTE speeds of remaining unlimited data customers after all. In a statement to The Verge this afternoon, the carrier says it has “decided not to move forward with the planned implementation of network optimization for 4G LTE customers on unlimited plans.”

Verizon announced its plan to throttle LTE for select unlimited data customers in July, as part of its ‘network optimization’ strategy. The decision was met with a large amount of criticism from consumers, as well as FCC Chairman Tom Wheeler, who demanded further explanation for the move from the carrier.

Why did it reverse its course? Here’s their full statement:

Verizon is committed to providing its customers with an unparalleled mobile network experience. At a time of ever-increasing mobile broadband data usage, we not only take pride in the way we manage our network resources, but also take seriously our responsibility to deliver exceptional mobile service to every customer.

We’ve greatly valued the ongoing dialogue over the past several months concerning network optimization and we’ve decided not to move forward with the planned implementation of network optimization for 4G LTE customers on unlimited plans. Exceptional network service will always be our priority and we remain committed to working closely with industry stakeholders to manage broadband issues so that American consumers get the world-class mobile service they expect and value.

This comes as competition intensifies in the US carrier space. Seemingly kickstarted by T-Mobile’s ‘Uncarrier’ campaign, all four major wireless providers are now involved in a 1-up marketing game. Earlier today, Verizon, AT&T and Sprint announced that they would be doubling their data offerings for a limited time.

[The Verge]

  • Eikast

    I was under contract until Oct. 2015 so I wouldn’t have been affected. I’m happy for my comrades who lived to fight another day. Since Verizon has decided to backtrack their throttling policy, I decided to backtrack on my go crazy with data consumption policy.

  • Shorttyy713

    yay! =) now they need to lower their prices !

  • DroidDoesnt_2

    Soooo…why hasn’t the FCC chairman demanded answers from AT&T? They’ve been throttling for quite some time now…

    • Hugh Jassol

      Yeah, I agree as I also have the so called “unlimited” data from AT&T. However, I believe since Verizon was the first to deploy LTE, they made some type of govt deal that stipulated these unlimited terms. I’m sure someone will comment with a better explanation/more info.

    • Shisno

      Hear, hear!

    • I think it’s part of some agreement to give Verizon access to some certain frequency spectrum; Verizon has to keep their device unlocked and no data throttling…

    • Klaudio Godines

      Or it could be because the FCC chairman himself has Verizon with an unlimited data plan. Which is why he made a complaint against it. But doesn’t care for AT&T since he doesn’t have AT&T

  • Manuel Molina

    I left verizon for this shit, and now they aren’t going to do it. I feel stupid

  • Chang in Charge

    Still can’t believe I gave up a Verizon unlimited data plan for subsidized phones, I had never bought a phone off contract, until this year. Oh well. 2 gbs a month will have to do.

    • Jared

      I still have AT&T’s “unlimited” data plan…..they’ll have to pry it from my cold dead hands before I’d EVER let it go!

      AT&T would actually want me to give up my “unlimited” and switch to this plan? FORGET IT! How is that saving me money?

      • Chang in Charge

        Good for you man never let it go.

  • iNeedANameHere

    This is exactly why competition is a great thing.

  • I’m very glad they won’t be throttling. I’ve been With Verizon for 6 years and have loved the service and have never been throttled. I used over 10GB last month with no throttling. I just wish prices would be lower. Oh well.