NFL Now 1.0 for iOS (iPhone screenshot 002)NFL Now 1.0 for iOS (iPhone screenshot 001)NFL Now 1.0 for iOS (iPhone screenshot 003)

As announced last week, The National Football League has launched its brand new NFL Now app. The software is available as a new channel on Apple’s $99 Apple TV media-streaming box and as a free download for the iPhone, iPod touch and iPad.

Arriving in time for the new season, NFL Now features a personalized video stream of your favorite NFL teams, players and coaches, delivers exclusive interviews and stories about the teams, breaking news on your fantasy players, and unlimited access to content in the NFL Films Archives.

The app learns from your behavior and analyzes what you like to deliver a personalized video feed of content tailored to your tastes…

The NFL Now service includes a mix of content from the very best of NFL Media, NFL clubs and NFL Films. In addition to the iOS and Apple TV app, the service is now launching across multiple platforms ahead of the 2014-2105 NFL season, which kicks off later this month.

Some of the headline features include on-demand access to hundreds of new videos added daily, a personalized stream created for you based on what you like, access to NFL’s rich video library, the ability to Airplay from your iOS device to your Apple TV and more.

NFL explains:

NFL Now delivers a personalized video stream of your favorite NFL teams, players and coaches right to your iPad or iPhone. Get exclusive interviews and stories about your team, breaking news on your fantasy players, and unlimited access to your favorites in the NFL Films Archives.

This official NFL product combines all of the intense football you love with a smart, easy-to-use interface. NFL Now for the iPhone and iPad learns what you like and delivers a non-stop stream of customized NFL content gathered just for you. Don’t waste another minute of this season! Get more of the NFL you love with NFL Now.

Keep in mind that NFL Now won’t be live-streaming actual games, though you can enjoy hundreds of real-time in-game highlights.

Subscription options for access to NFL Now premium features are available in-app: $1.99 per month in the United States, Mexico and the United Kingdom and $4.99 per month for the rest of the world.

NFL Now 1.0 for iOS (iPhone screenshot 004)

NFL Now Plus features unlimited access to expansive library of NFL Films shows,
premium game highlights experience that includes hundreds of real-time in-game highlights, live stream of NFL Network and NFL RedZone on Sunday afternoon.

Note that live streams of NFL Network and NFL RedZone on Sunday afternoon are not currently available in USA, Mexico or UK and will be offered when the 2014 NFL season begins.

This is what an Apple TV channel looks like.

NFL Now (image 001)

Caveat: NFL Sunday Ticket isn’t available on the Apple TV.

And here are additional highlights from NFL’s January 2014 press release:

  • Original Content Created for NFL No — From the NFL Media studios in Los Angeles, NFL Now will create original content — news updates, shows, features, and more — designed specifically for digital platforms.
  • Highlights of NFL Action — NFL Now will have extensive highlights of the best plays from NFL games, including a premium instant highlights service during the game window. Subscribers will be able to follow along with the action so they never miss a big play by their favorite team or fantasy players. After games end, relive the highlights from every game.
  • Content Produced by NFL Clubs — Each of the NFL clubs is constantly producing content for their team-specific platforms from practice updates to locker room interviews and players features. The NFL Now stream provides a next-generation platform to deliver this team content to fans.
  • NFL Films Content — With more than 100 million feet of film in its library and more than 110 Emmy Awards, NFL Films programming, including America’s Game, The Top 100, and the two-time Emmy-nominated series “A Football Life,” will be part of NFL Now.
  • NFL.com & NFL Network Content — NFL Now will utilize select NFL.com and NFL Network video content to augment each fan’s NFL Now content stream.
  • Live Events, Press Conferences, and Shows — From league and team press conferences, to the Pro Football Hall of Fame induction weekend and the yearly release of the NFL schedule, NFL Now will share important moments from across the NFL calendar.

Download NFL Now free in the App Store.

The app requires an iPhone, iPod touch or iPad running iOS 7.0 or later.