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Apple CEO and frontman Tim Cook took the streets on behalf of Apple to support the lesbian, gay, bisexual, and transgender pride parade and celebration happening in San Francisco on Sunday.

Cook was seen in a snazzy Apple Pride t-shirt in a photo on Instagram user Daniel Soto’s profile. Cook’s company is one of the many corporate sponsors for the San Francisco Pride event that has taken place this weekend, and what better to have the CEO come and show support. 

Apple has never shied away from its pride support. As Bloomberg reported in February of last year, Apple publicly joined the slew of technology companies publicly in favor of the legalization of gay marriage in the United States. Following an important Supreme Court ruling in June 2013, Apple also gave a supporting statement.

Apple strongly supports marriage equality and we consider it a civil rights issue. We applaud the Supreme Court for its decisions today.

Speaking to the Associated Press, Robert Pompey, a senior vice president and co-chair of TD Bank’s Lesbian, Gay, Bisexual, Transgender Allies panel, spoke about the importance of having corporate sponsors at the event.

“Having corporate sponsors out there at the forefront and seeing them provides greater opportunity and visibility to get the message out that it’s OK to be gay.”

Where can we order one of those shirts?

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[Bottom image via @daiwaka]

  • Lance Baker

    Another reason I’m happy to be an Apple fan.

    • I totally agree.

    • Jason Baroni

      Totally agree with you!

    • Antzboogie

      Where is the parade for the straight people? Lol Tim Cook is gay by the way and he should just admit it. Or did he just do that? Lol

      • Maxim∑

        Tim Cook keeps things private

      • Dana W

        Getting outed was not HIS idea. Glad he is taking it well.

      • derrick

        Straight people have their parade EVERY DAY ALL DAY.

      • Sean Clark

        Real talk. Not long ago, the general consensus was that homosexuality was a disease. Some put it more politely and others more harshly, but when all was said and done, being a homosexual meant being an outcast. It’s a horrible feeling to live as an outsider in your own community, and the longer you have to live with that, the more it tears you up.
        Gays have a pride parade in order to (in the most literal sense possible) celebrate a quality that many of them were wrongly taught to hide or be ashamed of. I am straight but grew up in San Francisco, and I am glad that we have a pride parade. I think it’s made an impact on our culture, and the entire event is a lot more inclusive than it may initially seem. We are all welcome to celebrate, and it’s become more than a celebration for homosexuality. It’s a celebration of living in a culture and community that let’s people be themselves. Don’t be shy, it’s our parade too!

      • mav3rick

        It’s nothing about pride. Only to draw more attention and members… And celebrate being gay? LOL

      • David Malcolm Puranen

        Yeah because people will readily trade broad cultural acceptance, the right to marry, file joint tax returns, adopt easily, worship in any religion, all for a parade. Sign me up! Gays don’t recruit, they attract other people who were already gay.

      • Dana W

        Its a once a year reminder you are not alone, and to know you have support and love in a country sometimes locked in hate and bias.

      • Rick Roberts

        Piss off.

      • Dana W

        Every day is the straight people parade.

    • redjazon

      Me too! 🙂

    • Larizard

      Only reason I could like Apple. More people to him.

  • Parth Atre

    This is off topic, but I have seen new writers for iDB in the past couple of days, and I haven’t seen Jeff write any articles lately. Anyone know anything?

    • Jake Smith

      I’ve been here quite sometime 🙂 .. just in and out!

      • Parth Atre

        Oh ok. Thanks for the info!

  • highNiggaPie

    I bet shareholders/some people are probably gonna bitch about this

  • Tony Trenkle Jr.

    I guess you guys didnt wanna cover the similar “news” in this category? Not saying it needs to be covered but I guess the less thats out there the better for right now.

    • Manuel Molina

      I know what you’re trying to say, but I honestly don’t think that should be covered here. It shouldn’t even be announced unless otherwise by the individual.

      • Tony Trenkle Jr.

        I agree.

    • Joseiscoollike

      Can you please elaborate? I’m quite interested now.

      • Tony Trenkle Jr.

        I cant say on here. Just do some googling and you’ll find out.

      • Tony Trenkle Jr.

        actually it looks like someone already said it on here.

  • Robin Keanu Keim

    I NEED this shirt!!! 😀

  • jack

    That’s gay

    • Capirexz

      HA HA HA HA HA HA .

  • Stanski

    The only reason that I’m not buying apple products…….
    That and that it’s an “American” company making its product in China. Not interested in Chinese products to grow immorality in America, just doesn’t make sense.

    • Daniel Beecham

      if you buy something like an iphone made in the USA it will cost much more, the manufacturing in the US its high compare to china.

    • Sean Clark

      Google had a ‘Legalize Love’ campaign and Microsoft has endorsed gay marriage legislation in their home state of Washington. What are your options? Linux and Blackberry?

    • macboy74

      So what cellphone do you use? Last time I saw all phones and all most all electronics are made outside the US.

    • Slurpy2k11

      What an idiotic comment. Nice try coming up with shitty excuses as to why you dont buy Apple products. So what phone do you use, per say? I’d love to know where it was manufactured. Actually, I bet 95% of the products you own are made in China, but then you suddenly pretend to care when it comes to an Apple product, right? Pathetic.

    • Dana W

      Then Apple building new plants in the US should thrill you. So, where are you getting YOUR non Chinese cell phone. I’d like to know.

    • Would it kill you to read a newspaper and learn about modern manufacturing? Or can you not read? Because nearly everything within your reach as you read this was made outside of North America.

  • TeeJay1100

    America is headed in the wrong direction… Mercy…

    • Chris

      The troll is weak in this one.

      • TeeJay1100

        Now are were name calling?? That figures

      • Dana W

        No, just saying you are a weak troll. That is not name calling, just quantifying.

      • TeeJay1100

        Grow the heck up, You have no class at all

  • Long Duckdong

    Sigh. More agenda pushing from the left. They won’t be happy until WE ALL KNOW THEY’RE GAY AND LIKE IT!!!

    Hey Tim – less gay stuff and more innovation.

    • Rick Roberts

      And you WILL like it! Bwahahaha!

  • david

    What a cum swallower just all his fans