hover bar 3

Twelve South, a premium accessory maker of various Mac and iOS add-ons, announced a new product today. It’s called the HoverBar 3, and it’s the successor to the company’s popular line of Apple tablet mounts.

The HB 3 looks similar to older models—it still features an iPad holder attached to a 20-inch flexible metal arm, and it still mounts to various surfaces via a 1-inch clamp—but it offers support for newer devices…

From the Twelve South website:

HoverBar 3 is a flexible arm that attaches to any ledge in your office, kitchen, bedroom or anywhere you use your iPad, allowing you to enjoy your iPad hands-free in ways you never imagined. At home, HoverBar 3 holds iPad so you can follow a recipe. At work, use HoverBar alongside your Mac to keep an eye on your calendar, stock feed or for hands-free FaceTime collaboration. HoverBar 3 securely clips to any edge (up to 1 inch thick) and includes 3 iPad Fit Clips to hold iPad (2nd-4th generation), iPad Air, and iPad mini models. HoverBar 3 also includes a handy display stand to use when your iPad is away from HoverBar.

And here’s the promotional clip:

In iDB’s review of the original HoverBar, Jim noted that it was very well designed and made the perfect desktop, kitchen and side table companion. He also found that the arm wasn’t as flexible or durable as advertised.

In the end, he decided it was worth the hefty price tag. If you don’t already have one, you can find the HoverBar 3 in Twelve South’s web store for $99. Already have one? Just buy clips for your new iPad Air or mini for $20.

  • Bathplug

    $99.99 lol disgusting price

    • Mohammad Ridwan

      Apple price

    • JayDee917

      Seriously disgusting.. I have no idea how they could justify that price. It’s just a clip, arm and holder. The most I’d pay for that is $29.99. It looks pretty awesome though. Hopefully there’s another company out there that makes one for a reasonable price.

      $20 just for clips if you already own one? Madness.

  • coejam

    Thanks Twelve South
    Now i have idea how to use my table lamp for iPad

  • BlendTec

    But…will it blend?

    • Dani Hayes

      It is a good idea to microwave??

  • Armed in the Villa

    They lost they damn minds. I know they make beautiful products at a premium, but that’s abusive pricing right there, yo.

    • Armed in the Villa

      *pulls out credit card*

  • chjode

    Requires their specialized case? Fail.

  • $99 for a proprietary stand, such blatant rip-off iAccessories…

  • Eric Castro

    look for “gooseneck ipad holder” on amazon. thousands of alternatives below $30. These guys deserve to go bankrupt for their ridiculous pricing

    • Dan

      I just did, and found this. Awesome.

  • Dan

    Cool idea, but no frickin way I’d pay 100$.

  • Ted Forbes

    Nice. Now it would be nicer if they had some kind of eye or finger sensor with touch free gestures that lets you change stuff without stretching and touching the screen, you know like the Galaxy S4 and S5. But a few inches from the device.