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Samsung has announced a media event “around health” set to take place on May 28 in San Francisco. The invitation came from the company’s sensors and components unit, rather than its devices unit, so the announcement could be centered around next-generation tech for Android and Tizen-based devices, rather than a new Gear Fit 2.

The event is notable given Apple is holding its Worldwide Developer Conference on June 2, also in San Francisco. Apple is rumored to have some big health-centered announcements at its Conference keynote, and it looks like Samsung is trying to get a leg up.

Apple is planning to show-off its new iOS 8 mobile operating system at the Conference, according to Mark Gurman of 9to5mac. The software is said to include Healthbook, a new application within iOS that will monitor and track various aspects of a user’s health and looks similar to the Passbook application already present.

Samsung has been stepping up its game when it comes to health tracking, debuting the Gear 2 and Gear Fit fitness trackers alongside the Galaxy S5 earlier this year.

It will be interesting to see what the South Korean-based company has in store.

[via Engadget]