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T-Mobile’s upcoming Uncarrier 4.0 initiative must have instilled the fear of God into AT&T because the nation’s second-largest wireless carrier just announced it will offer up to $450 worth of credit to T-Mobile customers who jump ship.

The limited-time offer is in direct response to T-Mobile’s upcoming Uncarrier 4.0 moves, set to be revealed at next week’s CES in Las Vegas.

The carrier is hoping to poach T-Mobile customers by partly offering a gift card worth up to $250 for trading in their old phone, with the difference made up in the form of a credit rebate. The full reveal is after the break…

AT&T’s media release boldly headlined ‘AT&T Offers T-Mobile Customers Up To $450 Per Line To Switch’ invites T-Mobile customers to “ring in New Year with a superior network experience and a brand new smartphone”.

The bottom line: you’ll get up to $250 worth of a gift card for trading in your current smartphone and an additional $200 in credit when you switch to AT&T, activate an AT&T Next plan, buy a new AT&T device full price or activate your existing device on the AT&T network.

The exact trade-in value is of course dependent on your device model, how old it is, its condition and other factors.

Here’s the key excerpt:

Beginning Jan. 3, under the limited-time offer, T-Mobile customers who switch to AT&T can trade-in their current smartphone for a promotion card of up to $250, which can be used toward AT&T products and services.

Trade-in values will vary based on make, model and age of the smartphone, but many of the latest and most popular smartphones will qualify for a value of $250.

T-Mobile customers can receive an additional $200 credit per line when they transfer their wireless service to AT&T and choose an AT&T Next plan, buy a device at full retail price or activate a device they currently own.

They also set up a special webpage and a FAQ for switchers.

What AT&T doesn’t mention is that T-Mobile’s bands are not fully compatible with its own ones. Moreover, T-Mobile offers one of the most affordable service plans in the business. And last but not least, critics have panned AT&T’s device upgrade plan called Next as not offering nowhere near in terms of value compared to T-Mobile’s Jump initiative.

The press release also sings praise to AT&T’s “larger and more reliable 4G LTE network” (Verizon and J.D. Power have disputed that claim), its “superior” smartphone line-up and “award-winning customer service”.

Truth be told, a Rootmetrics survey and other independent tests have found AT&T’s LTE to be the fastest among major U.S. carriers.

Would you switch to AT&T based on this promotion?

  • Mike Colacone Saal

    T-Mobile LTE in St Pete / Tampa Fl pulls around 24-32 Mbps (3-4 MB) and their H+ (4G) gets around 16-20 Mbps (2-2.5 MB) and is Unlimited…. Unlimited is a KEY factor, especially with the new Evasion7 and the TetherMe update

  • Blaqheart

    Couldn’t be happier with my T-Mo UNLIMITED plan…

    Been there done that AT&T. Go screw yourself.

  • Rick Hart

    I’m not t-mo customer only cuz it will not work where I live at all but if it did I’d give it a try. I’m a grandfathered verizon customer and they are the only think that really works good here! AT&T and sprint are spotty! Unlimited data is the key

  • kumar714

    Not in million years.

  • AndroidDogHeatandSteelersFan

    fk at&t and their franchise fees

  • ɑղժɾҽա

    AT&T needs to bring unlimited data back for a limited time.

    • AndroidDogHeatandSteelersFan

      at&t should go fk themselves

  • Robert Phillips

    Switching too tmobile

  • n0ahcruz3

    Straight talk or tmobile. I will never pay 100+ a month just for a cellphone bill.

  • Stan

    no more $90-100 cell phone bill for me. Im happy i switched to tmobile. I pay roughly $85 which includes unlimited everything, insurance on my iPhone 5 and payment installments to pay off the phone. im a happy camper

    • Kriss Zavala

      Last month I payed 64.78$ for my bill on my iPhone 5s got damn can’t beat that at&t

  • Kriss Zavala

    I may not get the best best service with t-mobile but got damn even with 450 of money I’ll still save more money with them lol sorry AT&T theirs a reason why I switch.

    • n0ahcruz3

      This^ and unlimited roaming data is a factor too, its a big deal for people who travels alot outside united states. And Tmobile using GSM tech which u can buy a local sim and swap the ones u have and can easily save $.

  • FrankensteinBlack

    What, no THANKS TO THE OBAMA ADMINISTRATION?! Without Genachowski (FCC) and Holder (JD) this would not be possible! An ingrate rightwing Bagger
    using T-mobile is the height of irony. LOL!!

  • Rowan09

    I switched from T-Mobile to MetroPCS and it’s great. I pay $60 a month and I get the same t-mobile LTE speeds. T-mobile charges $70 a month and I was paying around $82 after taxes.

  • Allan Wu

    Yeah and those $450 will be used up in the next several AT&T bills. Sorry but kiss my AS&S; I’m happy with unlimited HSDPA+.