Red Mac Pro designed by Jony Ive, Marc Newson sells for $977,000 at auction

By , Nov 24, 2013

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Remember that beautiful, one-of-a-kind red Mac Pro designed by Apple’s Jony Ive and Marc Newson we told you about last month? Well it and several other items designed by the pair sold this weekend at their Sotheby’s (RED) Auction in New York.

And as with most high-profile charity auctions, the selling prices for most of these items were pretty ridiculous. The Mac Pro, for example, was expected to sell for between $40,000 and $60,000, but it ended up selling for just shy of a million dollars…

leica 1

Here are the selling prices for some of the more popular items from the auction (via 9to5Mac):

  • Custom designed Leica camera: $1,805,000
  • Gold Apple EarPods: $461,000
  • One-of-a-kind aluminum desk: $1,685,000
  • Red (2013 model) Mac Pro: $977,000
  • Custom designed Steinway piano: $1,925,000
  • Dieter Rams vintage Hi-Fi system: $100,000
  • Dieter Rams sofa/chair/footstool: $68,750

The sale total from the auction was a staggering $12,883,000 (US).

The good news is that all (or most of) this money is going to charity. Ive and Newson are donating the proceeds from the auction to the (Product) RED, an organization that fights preventable and treatable diseases like AIDS, Tuberculosis, and Malaria.

RED Desk (Jony Iva and Marc Newson 001)

If you’re interested, Jony Ive recently spoke with Charlie Rose about the auction and other topics, and you can watch that video here. If you’d like more information about the auction, or to see some of the other specialized items that sold, click here.

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  • http://www.facebook.com/ramos96 Evaristo Ramos, Jr.

    I buy everything that is RED from Apple that I can.

  • Qiren_94

    Rich people. Rich people everywhere.

  • Mark

    If I were to buy this Mac, I expect a lifetime or at least 20-30 years of support from Apple.

    • Bob

      In 20-30 years the average phone could outperform this machine.

    • @sexyhamthing

      and an inbuilt toaster or something

      • Anthony Aaron Anderson

        That would be some small toast… And will Apple’s toaster phone use proprietary bread??

  • on3simpleclick

    I could live off that kind of money for a good 20 years..

    • Bob

      At this rate, I doubt you could for even 10 years.

  • Jarryd Richards

    A fool and his money are soon parted.

  • Abdl

    What tha efff!!!

  • diggitydang

    Was it Tim Cook raising the paddle for all these items? Geez! Gold EarPods surprises me more though, at close to half a mil!!!

    • Nirvana

      The gold earpods should have grabbed the headline. Those surprise me most

      • Kash Gummaraju

        considering that the earpod suck

  • Dan

    People who have this much money make me depressed…
    Who’s up for giving Socialism a try?

    • Bob

      Actually, the kind of people who spend money in this way are usually socialists.

      • Guest

        haha really?

      • Dan

        Really? If I remember my classes correctly socialism is the equality of riches. No rich and no poor. Correct me if I’m wrong.

    • Hoang Nguyen

      No body stops you from moving to China, Cuba, N. Korea, or Vietnam!
      IDIOT!

      • Dan

        Relax man I was kidding.

      • pinguisl

        You don’t even know the difference between communism and socialism.

      • Hoang Nguyen

        Really? Tell me the difference then, smart ass!!!

  • marcus1324

    Honestly if I was really rich I would probably get one of these babies

  • 5ingularity

    People donate millions to charity anyways, as all the money from the auction goes to charity, this is as if a person is donating $1mil and getting this Mac Pro as a souvenir (:.

  • appleyay

    that compter lois like a DELL…sorry IVE