Remember that beautiful, one-of-a-kind red Mac Pro designed by Apple’s Jony Ive and Marc Newson we told you about last month? Well it and several other items designed by the pair sold this weekend at their Sotheby’s (RED) Auction in New York.
And as with most high-profile charity auctions, the selling prices for most of these items were pretty ridiculous. The Mac Pro, for example, was expected to sell for between $40,000 and $60,000, but it ended up selling for just shy of a million dollars…
- Custom designed Leica camera: $1,805,000
- Gold Apple EarPods: $461,000
- One-of-a-kind aluminum desk: $1,685,000
- Red (2013 model) Mac Pro: $977,000
- Custom designed Steinway piano: $1,925,000
- Dieter Rams vintage Hi-Fi system: $100,000
- Dieter Rams sofa/chair/footstool: $68,750
The sale total from the auction was a staggering $12,883,000 (US).
The good news is that all (or most of) this money is going to charity. Ive and Newson are donating the proceeds from the auction to the (Product) RED, an organization that fights preventable and treatable diseases like AIDS, Tuberculosis, and Malaria.
If you’re interested, Jony Ive recently spoke with Charlie Rose about the auction and other topics, and you can watch that video here. If you’d like more information about the auction, or to see some of the other specialized items that sold, click here.