iPhone 5 (white, three-up, Maps)

Despite all of the user complaints and negative PR Apple encountered when it replaced Google Maps with its own in-house software in iOS 6 last year, the app has turned out to be quite a hit with US iPhone and iPad users.

According to research data from comScore, more than 35 million US iPhone owners used Apple’s Maps app in September 2013. That’s significantly more than the 6 million or so that used Google’s standalone iOS Maps app…

The Guardian passes along comScore’s results:

“ComScore’s data shows that in September 2013, 35m used Apple’s maps at least once during the month, out of a total iPhone population of 60.1m. The 58% usage on the iPhone is reckoned to reflect the growing number of younger users who do not use mapping services; the proportion of iPhone users who use any mapping service, including Google’s, has been dropping since April 2012, according to ComScore’s data.

Wood said: “The thing is, on an iPhone all roads lead to Apple’s maps. They’re putting this front and centre for users, and getting more confident.” For Google, he said, “They’re very fortunate that Android is a big source of data – they will be very relieved at that.” He cautioned that US iPhone users might be more eager to use Apple’s maps because there seem to be fewer errors there compared to other regions, including Europe.”

And here’s a chart that breaks down the numbers:

comscore chart

So why did Apple get rid of Google Maps in the first place? Well The Guardian echoes an ongoing theory that Apple asked Google for voice turn-by-turn directions, and it said no. As you can imagine, things just spiraled from there.

Why does any of this matter? Well Maps services are very important to strategies of both companies. For Google, it means location ads and data collection, and for Apple it’s expected to be a large part of its new iOS in the Car initiative.

Apple launched its Maps app alongside iOS 6 last September for both the iPhone and iPad, and alongside OS X Mavericks last month for Macs.

What are your thoughts on all of this? Do you use Apple or Google Maps?

  • -__-

    Why is this even news? Really?

    • jocastro

      was gonna say the same thing

    • Nick

      Because it is showing a fundamental change in users. Google is no longer dominating the map market and Apple (who is their biggest competitor) is making a good stand against them.

      It also shows that many users are now “happy” with Apple maps, a significant change from the conversation we would have been having last year.

      Just because the topic might not spike your interest does not mean that the information provided is not news. Your comment is far more useless than this article.

      • Al

        No it isn’t. This is the same as Microsoft touting IE as the most used browser. Apple rammed their Maps app down its users throats and now Google Maps is relegated to the App Store and then this article is pushing a bs statistic? Please.

      • Christopher

        You just can not compare everything with everything. Stupid way of analyzing thing. I use apple maps and they are really good.

      • Guest

        Yet another top-notch mindless zombie…it’s hard to beat Taf Khan and Rowan09 in that category, yet you managed to accomplish…congratulations.

      • Christopher

        Wow, what a comment. Makes me laugh. HAHAH Goat for sure 😉

      • Nick

        My comment is in regards to the fact that THIS IS NEWS not the fact that more users are now using Apple Maps instead of Google Maps on iOS devices.

        The way in which Apple achieved these stats does not make them bullshit, they are facts which show that now that Apple Maps are preinstalled on all iOS devices people do not feel the need to go out and download Google Maps as Apple Maps are meeting their needs.

      • Rowan09

        How is Apple any different from Google being the maps application on Android? Why the hell would Apple not want to make money from people using their map app? People using the maps applications on both Google and Apple makes them better so they want people to use their respective apps.

      • ‘Cause on Android, you have the choice of which maps app you want as your default. Whereas on iOS, like someone pointed above, you officially have to waste time going through Apple maps just to open an address in Google maps.

      • Christopher

        Apple map has always worked for me. Have covered the entire CA by road this year. May android goats should stop whining about everything that apple has launched

      • Poor kid, so naive that he thinks CA is the only place on Earth. Better get back to kindergarten school and learn the basics of reality.

      • Christopher

        Well The news is about US and it works great almost everywhere there so you should take your head out of your ass and stop interpreting the news what it is not. LoL. Another dumb ass Fandroid.

      • coowkeee

        Yeah, many users of ios 6 and above living in US only. And it is dominating in the US only, not global.

      • al7oot

        You are right, Apple Maps is not working in my country. I can’t even get the directions to any POI, besides the map is old actually. Google Maps is working perfect for me (Getting Directions, Traffic report, Looking for POIs).

  • leart

    i wish i could have again google maps integrated on ios

  • chumawumba

    I am finding Apple Maps increasingly accurate. It looks like they have actually fixed most of the problems prevalent when it was initially released.

  • MagicDrumSticks

    It is still far too basic to be compared to something as mature as Google Maps. I realize this is an Apple site, but please give credit where it’s due.

    • Christopher

      combine it with yelp. I havent used g maps from a long time.

      • Eye Roll

        Yeah having to use 2 apps for the same job. That makes so much sense. Idiot…

      • Christopher

        Yelp reviews are so much better than the reviews on google. Does that makes sense to you dumb ass? Apply your puny brains before commenting like this, you are coming out as a complete tard. 😉

    • Kevin Guzman


    • Disssqusss

      We all know google is the best when it comes on maps cos its been doing and improving its Gmaps for at least 10years before apple. So we should give credits to apple for providing us alternative maps and its just 1 year and counting compare to google 10years+

      • Except, back when Google started, technology wasn’t as advanced as it is today. Apple joined the competition with more advanced technology, yet their own solution is still lagging behind the that of competitors in terms of both functionality AND accuracy. So, we should give credits to Google for providing a more reliable solution.

      • Disssqusss

        Good point! So let’s just give them both credits for giving us maps for free. :))

      • MagicDrumSticks

        While you have a valid point, please keep in mind that Apple could have implemented maps a lot sooner than it actually did.

        Also, there is no excuse for a multi billion dollar company to release an unfinished, buggy and inaccurate product.

        Think of all the people that were late to job interviews, weddings, etc, because of apple maps’ inaccurate data.

  • kenzie t

    I’ve been using Google Maps since the release in app store. Unless I’m going to use my computer to send a location through the maps app (a feature that I never remember to utilise), I don’t see how Apple Maps is better than Google Maps.

  • Viktor_Zweig

    Yeah, right! Like it had nothing to do with the fact that on any iOS device, you cannot change the defualt app for navigation.

    • Rowan09

      It’s not only on IOS devices, Googles share dropped for both Android and IOS. Nevertheless people can use the Google maps app whenever they choose if Apple maps is as bad as people are making it out to be.

      • “It’s not only on IOS devices, Googles share dropped for both Android and IOS”

        Have any stuff to back up that claim or is this yet another of your hundreds of dingbat-logic claims to support Apple?

        Ps. Shouldn’t be rocket science for a so-called “mobile device technician” to post a link like this (http://bit ly/1aBPqRf)

      • Rowan09

        Ahh the fanboy. Just like on IOS Google pushes you to use Google maps by making it the default, while you can change your default map app, most people will stick with Google maps. What are some alternatives anyway on the Playstore? (http://bit do/dMTa)

  • Drbballwater

    Sure I’ve used Apple’s maps in the past month. If by ‘used’ it means having it auto-open when clicking any sort of address data followed by me launching the Google maps app for a much more refined experience.

    • diggitydang

      Same here. I love my iPhone but Google’s got the upper hand on maps.

  • Worldboss

    Apple Map sucks !!! Most iPhone users dont even know that google has an app for the iPhone so they automatically use the iOS map by default. I like iPhone but google map is the best hands down.

    • Christopher

      dumb, see the reviews on the app store. Dumb idiots like you always start a fan wars

      • leart

        Your the idiot, apple maps are total crap, you dont have any idea of whay your talking….

      • Christopher

        What a dumb ass. Why the hell would I want to see the names of all the streets after getting directions to my location?

      • leart

        are you kidding?
        if you don’t want the street names, why you use maps, or just to see how it looks from upstairs.

      • Guest

        Lol, gotta make some ding-bat logic excuse for Apple when you’re top-notch mindless zombie.

      • Guest


      • leart

        The same city in google maps, you can find al the roads even the small ones.
        Apple maps are a joke

      • Nate McKelvie

        Yeah I will admit apple maps has gotten BETTER, but it doesn’t come close to google in terms of accuracy or finding certain things. I needed to find a citibank the other day and was driving so I just asked Siri through my car’s Bluetooth but according to apple maps there were only 3 citibanks in all of San Francisco, and none near me. I then pulled over and looked in the google maps and low and behold there was one three blocks from me. Like I said the apple one is getting better, and I do understand that they only started doing their own mapping within the last few years, and maybe one day it will be better than google maps, keyword maybe, but for right now, I use google maps because it has never failed me, but apple maps has failed me many times. And a mapping app is not something I want false information from . I can get lost on my own!

      • Rowan09

        Google maps still has more Point of Interests that’s why it pulls up more locations. It will take Apple some time to get as many point of Interests (POI)

      • Guest

        How’s that an excuse for a multi-billion-dollar company that joined the competition with more advanced technology? Idiot…

      • Rowan09

        What does money have to do with time idiot? Do you even know anything about how they obtain map data? There’s a reason Google is better and that’s because of time and resources not just resources dummy. Man before trying to disrespect someone please come correct. POIs is Point of Interest and that’s obtained with time. Why isn’t bing a bigger search engine than Google they have billions of dollars? Dumb idiot logic I tell you. Go read a damn book so you can learn something.

      • leart

        i can use apps like cyclemeter anymore :S

      • David Cawthorne

        Thought you might like to see what your map looks like with EggMaps which also uses Google data and street view.

      • leart

        you can’t find this information with apple maps.
        ok, for some countries may be is better detailed, but how about us that don’t live in that countries?
        we paid the same or even more money 🙁

  • Christopher


  • Rick Hart

    Waze is better than both of them!!

    • Rowan09

      I like Waze which is now Google but the only problem I have with Waze is it tells me to turn too late.

      • Rick Hart

        I don’t have any problem with that at all! I’ve been using it for over a year now. i also think its gonna get worse with ads now google bought them

      • Rowan09

        Yeah Google will kill it with ads but that’s their business so it is what it is. I don’t know but I was using it for directions and as soon as I’m about to pass the street it tells me.

  • Kevin Guzman

    Apple Maps sucks so bad, I’ve gotten lost countless times up to the point that I almost tossed my iPhone out the window. I live in Los Angeles and it STILL doesn’t seem to know where stores are located at.

    I asked it to direct me to the local Home Depot once, and it took me to an alley in the middle of East LA and told me I was in Home Depot when I was actually about 6 miles away from the real location. It was an alley with a lot of cholos.

    Either Apple Maps is really racist and thinks Mexicans are Home Depot, or the data was wrong and always has been.

    Also, when I ask Siri to give me directions, as soon as I pass an intersection, it tells me to make the turn. Siri thinks I’m going 5 miles an hour when I drive.

    Google Maps works flawlessly and I really wished it was fully integrated with my iPhone.

    • Gustavo Adolfo Mirabal

      cholos hahaha

    • Christopher

      I have had those kinds of experience with google maps also. Once I want to go to sky diving and it took me to some other street like two blocks away.

  • Rowan09

    I’ve been lost using Google maps where I was lead to a house instead of the Chase I was looking for in NY. Google maps is better because they have more POIs but Apple maps is not as bad as people are making it out to be. I’ve used Apple maps to take me from NY city to Port Jervis and it works flawlessly. The interface is also a lot better on Apple maps. The king of maps is Google right now but Apple maps is catching up.

    • Christopher

      Fandroids don’t want to hear that and neither they want to blv that.

  • KewlDewd

    Apple Maps is horrible. Of the 5 or 6 times I’ve used it, it’s taken me to the wrong place 4 times. Including just a week ago I used it for the 1st time in forever. An address link opened it and I was in a hurry, so just went with it. It took me 15 minutes out of my way to a BAD part of town. I pulled over, switched to google maps and it took me right to my destination. I can’t tell you how much I hate Apple maps.

    • Christopher

      Out of 10 times, APPLE maps, it has been accurate for me 10 times.1 out of 3 times google maps has taken me to a wrong location.

      • KewlDewd

        I guess it works better in some places. I live in a major metropolitan area where you would expect it to work reasonably well.

  • Linton Findlay

    i still use google, the standard of data in the UK is poor on Apples part

  • hkgsulphate

    I am a big fan of apple but
    apple map still sucks hard in my country (Hong Kong)

  • mav3rick

    All this stats where they’re are leading, like maps usage, iPhone sells, are US based ONLY. Rest of the world they’re lagging well behind.

    Google Maps are couple years in front as usability. They’re maps are just a rage response at Google didn’t want to comply with their requests, led to Forstall leaving and subsequently iOS look being destroyed by idiotic icons and neon blinding colors.

  • Chuck Finley

    The thing is, this doesn’t necessarily represent users making a conscious decision to change over to Apple maps, in fact it’s probably more because Google maps isn’t preloaded any more and also because of all the work Apple has been doing to present their apps over third party apps.

  • Anonomous.TECH.man

    Yes the statistic is stupid. Look at how many log term users not users in September.

  • Lol, typical dingbat-logic loser; no reasoning, no questioning, just unconditionally worshiping Apple. (you posted: http://bit do/dMTa) That’s a (Jun 2012) prediction of what’s going to happen, not what actually happened…regarding alternatives on the PlayStore, I don’t use Android (I use a freed 4s), however I at least know how to google it (http://bit ly/1dmJVKg).

    In case you’re too naive to know which link to click, you have TomTom, Navigon, these free alternatives (http://cnet co/1bAPLq1), etc.

    • Rowan09

      You keep mentioning Apple worshipping when I own a Note 2 as well, saying it won’t make it true. By the way here’s an article (http://bit do/dRZV). Tom Tom or Navigon is not free by the way but that’s beyond the point. Most people with an Android will use Google maps as its pre-installed. I said before Google maps has better POIs right now but it’s not perfect I’ve been lost using Google maps many times before. Apple maps needs work but the interface is smoother and looks better than Google maps. Google right now is still king of maps but Apple is catching up is a fact not opinion.

      • Raashid

        Just ’cause you own a note 2 doesn’t make you a conventional-logic person. You could own all the Android handsets on the planet, but you’ll still be the same dingbat-logic loser.

        “Most people with an Android will use Google maps as its pre-installed”

        And how is that related to your claim of Google share dropping on Android? Nice try in changing the topic…loser. BTW, your new article (http://bit do/dRZV) is no different than this one here on iDB; stating that more iOS users are using Apple maps.

      • Hahaha, thanks for reading my mind!

      • Rowan09

        Try to make what you said make any logical sense. I own a note 2 but yet I worship Apple? Why the hell would I own a Note 2 idiot? If you actually read the article it mentions both IOS and Android. Why are Google fanboys here? I never hated on Google maps so I don’t know why the attack. Keep it coming though.

      • Raashid

        There’s your dingbat-logic at work, again. Just like there are terrorists who dress up as Muslims, doesn’t mean they are Muslims, there’s also those who have Android phones who haven’t got a clue how to use it. You seem to be one of those people.

        Why you got a Note 2? Maybe just to say you have one and have tried it…

      • Rowan09

        I like both OS. Once again I never said I hate Google maps, I use it when I can’t find something on Apple maps. I use Google maps, Apple maps and Navigon. I don’t own stock in any of these companies so I don’t worship any of them I could care less. I never said anything disrespectful about Google maps I said they are the king of maps in my opinion right now but Apple is catching up which is not an opinion but a fact, however as I stated before Google maps is the king not Apple, so stop this dismissive you’re an Apple worshipper nonsense. I like both Android and IOS. I want to also own a Windows phone to see how it is as we’ll but I’m only going to get one if it’s given to me.

      • Raashid

        Lol, I (nor MrElectrifyer) never claimed that you said you hate Google maps, I (and he) just pointed out that your claim of “Google maps share dropped on Android” is another one of your hundreds of dingbat-logic claims. It’s a fact that Apple maps share is growing, but it’s an opinion that Google maps share is dropping on Android.

      • Rowan09

        Read the article and do basic math man I won’t do it for you. Later

  • Truffol

    This is cool. All companies need to identify where they rely on other companies (esp. competitors) and eliminate those weak spots. Apple is doing the right thing by not depending on Google for maps, Samsung for chips, and so on.