OS X Mavericks (logo, full size)

Per the norm, Apple went through its routine of recapping many of the notable features available on its updated operating system. Craig Federighi took the stage to provide a recap, along with performing a demo showcasing iBooks, Maps, Finder tags, Safari Notifications, and more.

Although none of that is news to those of us who’ve been following OS X Mavericks since WWDC 2013, there is one piece of important info that hasn’t been revealed until now โ€” the price and release date. Just a few minutes ago, Apple revealed that OS X Mavericks would be free starting today!

Mavericks support

Not only will OS X Mavericks be free, but it will also be compatible with a wide range of Mac hardware, and feature direct upgrade paths from older OS X versions.ย Even those of you running an iMac from 2007 will be able to take advantage of the free OS X Mavericks update.

Apple has really set a new bar for OS release prices. While direct competitors like Microsoft continue to demand hundreds of dollars for its latest OS updates, Apple does so for free.

What do you think? Are you excited to try OS X Mavericks later on today?

  • Cole Hunt

    Time to Hackintosh free ๐Ÿ˜‰

  • 4pp1e

    over the moon well done apple i love you

  • Sputnik09

    ๏ฃฟ!!!!!!!!!!!

  • Dontwannaknow

    Awesome Apple!

  • Taf Khan

    Free! You see Apple is not always expensive.

  • Windy Joseph

    It’s not in the AppStore ๐Ÿ™

    • Siddharth Desai

      It will be available after the keynote.

      • Windy Joseph

        Thanks brother.

      • Guest

        Still not available..

      • Samuel

        Still not available.

      • Samuel

        AVAILABLE NOW!

  • Pitchy

    Great news. I just bought the brand new iMac and it’s not even 2 weeks old, so I was hoping I would get it for free. Free is awesome!

  • adnan

    not in the appstore???

    • Siddharth Desai

      After the keynote.

  • Bob

    Awesome!!!!

    When he said free, I was shocked. Then he said today. OMGGG hehehe muahahahaha, Mavericks is free!!!

    As Rebecca Black would say “we we we soo excited”.

    • rafaelpz

      When he said free, I was not amused. I was quite sure he was going to say next: “Free for new devices”. Then he said “free today even for who is running a 2007 iMac”. THAT was unexpected! ๐Ÿ˜‰

  • David Horbach

    When is it going to be in the App Store?

    • Siddharth Desai

      After the keynote, probably.

      • David Horbach

        Do you know at what time the keynote ends?

      • Siddharth Desai

        The keynote has ended already. So I assume probably in the next couple of hours.

      • Carmelo Garcia

        do you know when?

      • Alexander Reimann

        It’s available now!

      • Carmelo Garcia

        i kno im downloading right now almost done

  • Yash Gorana

    WHAAAAAAAAAAAAAAAAT !

    EAT SHIT WINDOWS !

    • Pitchy

      For what? The upgrade from 8 to 8.1 was also free. The last few OS X updates have been $29 to $99. Windows is still a great OS. I like OS X for certain things and Windows for certain things and Linux for other things… Why fanboy so hard?

      • Gustaf

        The two latest OSX updates have been $19,99 and the update to Windows 8 is $199

      • Chuck Finley

        Windows 7 to Windows 8 isn’t an update you mongoloid, it’s an entirely new OS, just like Windows XP to Vista, or Vista to 7.

        Lion to Mountain Lion was at best a service pack which you were paying $20 for, whereas Microsoft never charge for major updates like 8 to 8.1 or service packs.

      • xSeriouSx

        Actually, 8.1 is just a service pack update as well.

      • Chuck Finley

        I know, but it was apparently quite a major update for the platform.

      • Yash Gorana

        Eh? You are forgetting the biggest point of human psychology. When something goes free, people lose their minds ๐Ÿ˜€

        Not fanboying hard. Just excess energy flowing through my fingers. Even I use Windows 7, for development as well as gaming purpose.

    • Darla Mack

      LOL That cracked me up!!!

  • Alexander Reimann

    Take that Windows! Best operating system for free! Damn am I glad that I don’t have to dish out $300 bucks anymore for Win Pro

    • Pitchy

      The upgrade from 7 to 8 pro was $29 for the first few months it was out. 8.1 is also a free upgrade. I don’t think I have ever paid $300 for Win Pro. It’s usually $199.

      • Siddharth Desai

        I think certain versions of Vista/7 were $299. I’m not sure. But Microsoft has begun reducing the price of their OS as well.

      • Alexander Reimann

        I stopped paying attention how much Windows 8 Pro cost, but Windows 7 Pro was $299 when I needed to buy it for school. I guess they cut it down to $199… still insane!

      • Carmelo Garcia

        i have windows 7 home premium on my 09 macbook pro so i have the best of both worlds;)

    • Janusz

      But the hardware costs 10 times as much

    • Guest

      Lol, pathetic numbskull…this is competing against Windows 8.1 being free.

      • Alexander Reimann

        You can’t compare a service pack update to a new OS release!

      • Guest

        What’s new about Mavericks that makes it a different OS? It’s just Apple’s tactic to rename their service packs, they provide just tiny bits of features here and there like Windows 8 to 8.1…nothing dramatically new.

      • Chuck Finley

        Mavericks isn’t a new OS you goddamned morons.

        Mavericks is at best a service pack, just like Mountain Lion and Lion.

  • CPVideoMaker101

    time to get mavericks on this ’09 macbook 5,2 ๐Ÿ˜€

    • Carmelo Garcia

      me 2

      • CPVideoMaker101

        I tried the GM out. 2GB is pretty darn slow if you are going to use it for anything else other than light web browsing :/

  • Oscar Nigma

    F*** YEAH!
    I’m gonna upgrade my ’08 mac book!

  • JomanJi

    Government pays apple for spying, and makes OS X free to get more spying

    • Raza Chatha

      no problem….. they can spy me as long i get all these softwares for free….

    • Carmelo Garcia

      i really don’t care as long as the apple software becomes free i wont gave a damn

    • Siddharth Desai

      As the government “governs” everything, it’d be safe to assume that it can spy on you in ways you can’t even imagine. So I wouldn’t be worried too much about them spying on me through an OS.

      • JomanJi

        Well, I’m not too worried either, I just wanted to point it out

    • xSeriouSx

      Yup, just like Windows 8.1, this is probably just to strengthen their relationship with the NSA.

      • JomanJi

        They allways find a way…

  • JomanJi

    Free? Yawn, linux has been free since the dawn of time…

    • Siddharth Desai

      And your point is?

      • Janusz

        The fact everyone is making a huge deal about an UPDATE being free whereas Linux distributions are free

      • Yash Gorana

        Linux is open source. The main point that devs thought while developing the OS was making it free for all. Mac OS X on the other hand… haha lmao. you know Apple..

      • Frozen Bee .GFKS

        and that is why Linux is worst OS

      • Icegeek

        Linux is worst OS? what have you been smoking?

      • Janusz

        Idiot

      • Frozen Bee .GFKS

        still better than Linux user ๐Ÿ™‚

      • Janusz

        Oh sorry, you’re a dyslexic troll. My bad.

      • Frozen Bee .GFKS

        dyslexic?

      • Janusz

        Yup!

      • Frozen Bee .GFKS

        you are so stupid that i actually don’t know what to reply on your comments troll, congrats ๐Ÿ˜‰ bye

      • Janusz

        Literally makes no sense

      • Siddharth Desai

        They’re making a big deal about it because they made something that used to cost money, free. Nothing more than that.

  • Biken Dangol

    Still I can’t find in app store ??

  • Pez Tickles

    When Can I Download it ?!

    • Yash Gorana

      Mac Motherfu**** App Store

  • Fevostone

    Wot I don’t get is how you get quick reply notifications on a mac and not in iOS 7 is it just me who thinks this..????

    • Mike Colacone Saal

      yeah i think its nuts.. when i saw that in mavericks preview at WWDC i was almost CERTAIN it would be in ios 7… ahh well, thats why im on ios 6, jailbroken. ๐Ÿ™‚

      • Fevostone

        That is the only thing I miss from my jailbreak mate.

  • Darla Mack

    Ugh…. my Macbook isn’t on the list of supported devices ๐Ÿ™

    • Mike Colacone Saal

      how old is your macbook… 6 year old devices are listed…

      • Darla Mack

        mine is the early 2008 white body… the supported one listed is early 2008 aluminum.

  • Martin

    I’ve never updated a Mac OS since I barely switched to OS X last year in December, so I was wondering, once Mavericks is available to download and install, after it’s done will everything on my Mac be the same? By that I mean my applications, specifically 1Password 4 or will I have to mess with it?

  • Aaron de Leon

    damn, I already bought gift cards -.-

  • Chris Millard

    Installing as we speak ๐Ÿ™‚

    • Icegeek

      its over 5 gb…i cancelled it. will install in school with faster net.

  • Chris Gaunt

    You can’t find it directly in the App store. Go to Apple’s website. Click on Mac at the top, then Mavericks, then upgrade now, then view in app store. TAH DAH!!. now get downloading people….

  • wonderboydave

    still kind of distraught since I can’t even install this on my 2006 mac pro since it only supports the 64 efi firmware..

  • Chuck Finley

    What? Microsoft has never charged for software updates or service packs?

    I think you need to look up your definitions, Microsoft DO charge for a new OS, like any software company would. In fact, it’s Apple who charge you for ridiculously small updates to their OS, having to pay for Mountain Lion or Lion upgrades is an utter joke, small incremental updates like Maverick should have been free from the get go.

    • Chuck Finley

      Basically, comparing the jump from Windows 7 to 8 to the jump from Lion to Mountain Lion is like comparing skydiving to falling off your chair.

      God you fanboys are utterly insufferable.

  • Biken Dangol

    Got it. Already done anyway appreciate it.
    Thank you!