Cantor Fitzgerald analyst Brian White issued an interesting research note late yesterday, offering up insight on Apple’s future product plans. White claims that after meeting with a component supplier, he has a much better idea of what to expect out of Cupertino.

On the iPhone front, the analyst echoes his colleagues, saying that he is ‘very confident’ that 2014 will be the year of the larger iPhone—and for what it’s worth, he’s saying 5-inches. But his most interesting comments are in regards to the oft-rumored iWatch project

Here’s an excerpt from White’s note (via BGR):

“Our contact also discussed the ‘iWatch.’ Although thoughts around the ‘iWatch’ have been widely covered by the media, this potential device has yet to be launched, and the use case discussions have been rather rudimentary. 

As an Apple supplier, our contact offered insight into the ‘iWatch’ and described this potential new device as much more than an extension of your iPhone but as a multi-purpose gateway in allowing consumers to control their home (i.e., heating/cooling, lights, audio, video, etc.). We found this discussion interesting as it opened our eyes to why the ‘iWatch’ has the potential to appeal to a much broader audience of consumers than just another mobile device.”

It’s worth noting here that White has a rather spotty record when it comes to Apple intel. Keep in mind that this is the same guy who called for the iRing, a motion controller you wear on your finger to control your Apple TV—something we’ve yet to hear anywhere else.


But if we pretend for a moment that he could be correct, then the iWatch would be much more than just an iPhone accessory. Imagine being able to control your thermostat with a swipe across your wrist, or set your lights to turn on/off when you walk in/out of a room.

Admittedly, the idea seems rather far-fetched for a device that has, up until now, been described as a fitness tracker, but still it could be possible. I’m reminded of reports from last year that Apple was named a potential buyer of home media and automation startup R2 Studios.

At any rate, everything we’ve heard about the so-called iWatch up until now has suggested that the device will run on a version of iOS, and feature a 1-2-inch curved display, built-in Siri capabilities, and more. And most reports point to a launch sometime late next year.


  • David Hvilivitzki

    Anything is good as long as it doesn’t look like that !

    • Moi

      Sure it won’t 😉

  • on3simpleclick

    Definitely not something I would buy. I haven’t worn a watch 15 years.

    • Moi


  • Linton Findlay

    Its funny, i havnt worn a watch since i got an iphone

    • Mr. E

      But if apple comes out with one we’ll all find a reason to say we need it! 😛

  • Rowan09

    If there really is an iWatch Apple really kept it away from the web this time.

  • Mohsin

    I think my grandkids will see that iWatch. Because apple doesn’t seem to make it in near future.

  • Arlie Catis


  • shar

    it is very likely apple’s iwatch will have features that are not present in competitors, apple’s method is to prey on difference rather than competing on specs/features level, like screen size, x64 cpu, consistent camera at 8mpx, etc. its called innovation 😉

  • grumpyfuzz

    you know Apple will make an iWatch, not like the galaxy gear was first or anything. but if the iWatch was first and Samsung made galaxy gear, all of you guys would be like “HAHA SAMESUNG COPIES EVERYTHING”

    • Apple iWatch rumors are older than the Galaxy Gear, so the shitty watch that Samsung released it’s just pure garbage because they have tried to be the first without thinking and working the time enough in something good.

      And after the iWatch, I believe 100% that Samsung will copy Apple because the iWatch will look nothing like the Galaxy Gear.

      • bigtalk

        galaxy watche failed..

      • blastingbigairs

        As usual, Samsung’s products are pure SH**. Stick to TV’s Samstunk, it’s ALL you’re good at!

  • I think the iWatch will be round. Will look similar to a normal watch but with a round lcd display.

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