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It’s been more than a year since we first received word that Apple’s design wizard Jony Ive was going to be helping Leica design a limited-edition camera. The device, along with many others, was to be auctioned off for charity.

But the radio silence on the project ended today, with the German optics company revealing the ‘The Leica M for (RED).’ It’s a one-of-a-kind camera, designed by Ive, and it’s set to be auctioned off at Sotheby’s late next month…

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Here’s the press release from Leica’s Google+ page:

“Leica Camera is pleased to present The Leica M for (RED), designed by Jony Ive and Marc Newson. The camera, based off the Leica M, will be auctioned off at Southeby’s on November 23rd 2013 to raise money for The Global Fund to fight AIDS, Tuberculosis and Malaria.

From a design standpoint, it features a laser machined aluminum body and an anodized aluminum outer shell. A total of 561 models and nearly 1000 prototype parts were made during the 85 days it took to create of this unique, one of a kind camera.

The camera has s a full-format CMOS sensor, high performance processor and new Leica APO-Summicron –M 50mm f/2 ASPH lens representing the best in photography along with its innovative design.”

Initial feedback of the design seems to be a mixed bag of folks who hate that Jony Ive brought his signature ‘laser machined aluminum’ to the classic camera, trying to make it something it’s not, and those who absolutely love it.

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I’m neither a camera expert, nor a design expert, but I think it looks sharp enough. What matters is that it’s made by Ive, which alone should help it raise a lot of money, And that was the whole point of this entire collaboration project.

As mentioned in the above release, all proceeds from the auction will go to Product (RED), which fights against diseases around the world like AIDS. Apple has long been a partner of the charity and is its largest corporate contributor.

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What do you think of Jony Ive’s camera?

  • kevin chang

    is this inspired in the ios 7? xD

    • chumawumba

      You just got that from the jonyiveredesignsthings tumblr

    • bigtalk

      ive looks like the lead singer from R.E.M…hahahahhahah

  • Mahjikk

    “Aesthetically beautiful…Ergonomically horrible”.

    • MANOJ91


  • Byron C Mayes

    What matters is that it’s designed by Ive AND that it’s a Leica. 😉

    • bigtalk

      but it looks bad though

      • Byron C Mayes

        No. It looks like a Leica.

        Not even Jony Ive was going to be allowed to totally abandon the signature Leica look.

  • abdullah575

    color is missing!!

  • Bradley Wyatt

    Am I the only one that thinks it looks like shit ?? The typography is terrible and boxy. Overall its an OK camera that looks like something a hipster might fall in love with

    • Plusmore Studio

      Leica is boxy.. google it..

      • Bradley Wyatt

        you wouldve thought it wouldnt be as boxy considering ive hates the boxy look and he was in charge of this design is what im getting at

      • Byron C Mayes

        He was in charge of the design … of a Leica camera. They have a signature aesthetic that no one, not even Ive, will be allowed to abandon.

        He could go to Panasonic (who makes the Leica innards, by the way) and go crazy if he wants, but then it wouldn’t fetch anything close to the Leica price.

      • Plusmore Studio

        Yup, couldnt explain it better myself. Its a signature design like a car model.

  • Moi

    I don’t know why you hate it but I’m f**king liking it

  • Dixon

    Leica, god old german company. They only build top quality cams … This cams looks awesome imo and is for surenworth a closer look

  • Canchume

    its like the isight camera lol

  • Maxim∑

    its not 100% his design, he had to base it off the look of a older leica camera!

  • Mohammed Sahib


    • Shawn

      Thats what I was asking

  • bigtalk

    Ive jis the most over rated designer in human history… and i truly believe that Steve jobs was his creative director and that is the only way he produced good designs…. since Steve died ive has been totally out of control..

    • batongxue

      Now stop your “bigtalk” and all these BS

    • Yeah, yeah… The iPad mini and air are “totally out of control”

  • Khis Ariasaif

    Ugly as hell. My Nikon D800 shitz on it.

    • You know damn well you don’t have a Nikon D800

      • U beat me to it. LOL… A “real” D800 owner shouldn’t feel the need to boast about the size of his Pen..tax… I meant Nikon.

  • Linton Findlay

    Jony went the same high school as me

    • Σαλαη αββας

      That makes 🙁 .

  • Hyr3m

    Can I puke yet ?

  • CatheyBarrett

    Learn how to make a steady income for yourself on following web adress,, ℬ­ℴ­w­6­.­c­o­m

  • Dan

    Can’t say I like the design. Not a fan of IOS 7 look either.

  • gdjfudge

    Just goes to show that function fits form. And this form is not about photographers. However, Jony the .laptop you built me is beyond reproach but I will never take an image with that.