It seems Apple’s release of the iPhone 5s and iPhone 5c is chock full of surprises aside from the humungous 9 million units sold during the first weekend. Remember the iPhone 5c, first expected to be Apple’s cheap iPhone, then forecast to win over emerging markets, such as China? Neither is true.

New analytics show more than 90 percent of the new iPhones sold in China this past weekend were the iPhone 5s. That’s even higher than the 78 percent of global sales average the iPhone 5s enjoys on average…

If you want to go where the iPhone 5c had a better chance of being purchased in the last 72 hours, you need to travel to the UK according to the numbers.

Given the huge demand for the gold iPhone 5s in China, combined with the region’s adoration of everything gold and Apple’s decision this year to release its new handsets in China simultaneously with other global hotspots and you have instant shortages.


Were the shortages a product of not enough supply or unexpectedly-high demand?

While Apple is making some progress on the supply side, increasing production and shortening wait times, the demand portion provides interesting insight into the company’s growth prospects.


According to research firm Localytics, while China’s demand for the iPhone 5s led all other nations at 91 percent versus the iPhone 5c, at 76 percent the US was below the 78 percent global average.

Meanwhile 82 percent of nations other than the U.S. and China reported a preference for the iPhone 5s over the 5c, according to the data extracted between Friday, September 20 and Sunday night.

The UK, which along with the US, has a mature base of smartphone owners, recorded the highest percent of iPhone 5c purchases. But that achievement is more of a statistical asterick. The UK is “the only country that didn’t have at least a 3 to 1 ratio of 5s to 5c activations,” explains Localytics.

In other words, UK smartphone buyers didn’t grab more 5c than 5s iPhones, the preference for the iPhone 5s just wasn’t as lopsided as elsewhere.

iPhone 5s side by side gold in front

As for which country account for most combined purchases of Apple’s two new iPhones, the US remains a powerful smartphone market, with 68 percent of all new iPhone activations. Japan was a distant second with 13 percent, according to the researchers.

China could steal America’s place in the smartphone spotlight, according to a new forecast released Tuesday. According to Reuters, citing IDC figures, China’s smartphone market will jump from 360 million shipments in 2013 to 450 million in 2014.

That rise is fueled both by China’s decision to okay 4G networking and China Mobile sales of Apple’s iPhone. For some time, successive Apple CEOs have courted the world’s largest wireless carrier with Tim Cook finally landing the company’s 700 million subscribers.

iphone 5c plastic

The iPhone 5c was seen as Apple’s way to crack rival Samsung’s 18.5 percent old on the Chinese smartphone market. However, the apparent preference by China for the iPhone 5s could throw that theory into question.

After all, Apple’s plan is always to provide a “starter” iPhone, such as the iPhone 4 or iPhone 4S to hook new consumers. Once ensnared in the Apple ecosphere, buyers climb the product ladder, up to the iPhone 5s. Can China Mobile’s presence make the iPhone 5c more palatable to that nation’s smartphone audience?

  • Rowan09

    I read a report before that some of the poorer countries like India, etc are offering deals on the iPhones, so maybe this is why we see such a demand for the more expensive model.

    • Alex Rodriguez

      They offer deals on old models. Some countries sell the 3GS in great amounts even now !!

      • Rowan09

        It wasn’t only old models they offered deals like payment plans and discounts for students on all models, not just the old models.

      • Alex Rodriguez

        Yes apple does provide student discounts and subsidies. Kind of like how we do in the USA. Amazing isn’t it!

    • Yash Gorana


      We are developing, but it doesn’t mean that we don’t have money. The sole reason is that we hunt for cheap electronics. And companies like samsung are brainwashing people over here.

      I myself am a big Apple fan, owning literally every device and accessory (apart from macbook) and trust me people over here are slowly realizing how good apple is and how good it’s services are. We are also having huge lines for product purchases in retail shops, and sometimes they get sold out within an hour of release.

      • Rowan09

        Calm down. I never said anything offensive, I’m from and Jamaica and its also a poorer country, but that doesn’t mean it’s a horrible place or everyone is poor. I do business with friends from India and have friends who went there on vacation and they say the same thing. I hate using the term “third world country” so that why I said poorer and not Poor.

      • stulaw01

        Calling people bitches doesn’t change facts:

        “Poverty in India is widespread, with the nation estimated to have a third of the world’s poor. In 2010, the World Bank reported that 32.7% of the total Indian people fall below the international poverty lineof US$ 1.25 per day (PPP) while 68.7% live on less than US$ 2 per day.”

        Further, 99.69% of India’s population lives on less than US$ 5.00 per day.

        Face it sir, your country is poor, this is a proven fact of life. You may have money but clearly no class.

  • FOFF

    yeah cause 5C is for folks who have no clue about iphones..

    • Lavish P

      Yep don’t know why people with an iPhone 5 are going to purchase the same phone with an uglier back

      • Saeed Ghattas

        and who said that the iphone 5c is an upgrade for the iphone 5?

      • Jonathan

        No one.

  • Mr. E

    Well that was unexpected

  • jocastro

    lol 5c is a fail

    • Saeed Ghattas

      No it’s not! It’s not supposed to be a new individual iphone! It replaces the iphone 5! Just like when the iphone 5 came out, they kept the iphone 4s as the other model you could buy! But it’s different looking iphone (the c model)!

      • Victor

        Dude you clearly don’t know what you are talking about…

      • Thoughts

        Apple stated that the 5c was replacing the iPhone 5

    • Alex Rodriguez

      iPhone 5C isn’t a fail it just didn’t make as much money as the 5S

  • DomL

    Is ‘other’ referring to Singapore?

  • Burge

    Who in there right mind would pick last years model..the 5c is just a plastic covered iphone 5

  • Qasim Bashir

    Chinese people like plastic stuff

    • Jonathan

      and cheap stuff in general. Look up Airphone 4. If you want detailed, chose the 29 minute video that comes up.

  • Jonathan

    Imma waiting till the 6.

  • Gordidon

    I think there is an error either on the title or on the second paragraph. The title says 80 % of iPhone purchased in China.. and in the second paragraph it says 90 %…

    • kl Wong

      Not only this, the bar chat also shown the wrong total %.
      28%+82%=110% ?

      • Janjan Gera Clarisa

        its a pie chart ^^

      • Brakken

        There always be extra pie! 😀

  • Tobias9413

    For all those talking about 5C, I said this once and I’ll say it again
    you know, this whole cheap plastic iPhone and all these bright colors made me think that maybe Apple wasn’t aiming for cheaper phones and people on lower budgets but for a different category of people I guess you could say. What i mean is that, look at the phones, durable, cheap plastic, colorful, and childish. Seems like its like apple made this phone to aim at the younger generation, pre-teens in middle school and high school. After all, that is where most of their profits come from and will come from. This phone reminds me of something my 12 year old cousin would be using instead of his iPod Touch. An iPhone 5 and all the phones before it haven’t been made for pre-teens so to speak. But lets face it, 10 year olds now have phones and thats who apple is aiming for. Cheap plastic that is very durable in the hands of a child is better than glass and aluminum steel which breaks easier and scratches faster.

    • n0ahcruz3

      I would never buy my kids a plastic iphone which cost $100 less than a 5S. Not even a smartphone. Flip phone samsung is fine.

      • Tobias9413

        I hope more parents were like you, but if you live in places of the country like I do, then you will see what I mean. There’s kids in middle school walking around with iPhones and galaxy’s and all these other big smart phones. It’s almost scary.

    • Ted Forbes

      So then “c” for Child? LoL!!!!

      • Alex Rodriguez

        Lol… Haha

  • M Last

    every one wants an iphone Gold 🙂

  • Ted Forbes

    This report is premature, it is inconclusive.

    Consider this is a race, 5c vs. 5s, so then this raises questions. Here are just a few questions: Who is buying what? Why is the 5s outselling the 5c. Why is the 5c off to a slow start?

    These are just a few questions and more to be answered, and I am sure the answers will come, we’ are sure to see more information on this in future reports.

    As for now this is a problem but a problem many phone makers like BB, Nokia and Motorola, etc, etc, etc would love to have!

    • Alex Rodriguez

      I’d like to believe this data answers those questions.

      Who is buying what? Apple loyalist are buying the iPhone 5s
      Newcomers are buying the iPhone 5c

      Why is the iPhone 5S outselling the 5c?
      Ask anyone on this blog… $100 separates them.

      iPhone 5C sells slow because it’s not a highly prized as the iPhone. 5S.

      I welcome any input

  • H5ire

    *U mean 91%.?! o.0

  • not a spark

    We don’t take 5crap here in australia