In astronomy, it is known as the ‘Goldilocks Principle,’ where Earth is located not too close to the Sun but not too far away. The ‘just right’ thinking needs to be applied to calls for a larger-screen iPhone, according to one analyst. While an iPhone with a larger screen is needed to increase demand in China, anything larger than a five-inch display risks creating an ‘iPhad’ that’s part iPhone and part iPad…

According to Brian White (via BGR) of Cantor Fitzgerald, a “larger iPhone screen would receive a very warm welcome in Asia and especially in China.” He believes a larger-screen iPhone could appear next year, taking care of “one of the bricks of worry around Apple.”

Indeed, Apple saw a fourteen percent decline in third-quarter revenue from mainland China as many consumers adopt larger smartphones as a way to save money by consolidating handsets and tablets.

At any rate, a potential iPhone 6 phablet would tackle the need for a mega-screen phone. White’s call for an iPhone with a screen around five inches follows a Wall Street Journal report that Apple is toying with smartphones sporting screen sizes measuring from 4.8 to as much as six inches diagonally.

The iPhone 5s/5c (below), unveiled Tuesday, have retained the iPhone 5’s four-inch Retina display.

5s 5c banner

Although a larger-screen iPhone could help attract some of the 1.2 billion wireless consumers in China, White also warned against such a device having a screen larger than five inches.

“He believes Apple will stick around the five-inch range, as anything bigger would be ‘more like an ‘iPhad’ more than an iPhone,'” according to AppleInsider. Five inch screens have become the gold standard on Android, with Samsung’s Galaxy S4 and top-end devices from other vendors increasingly opting for said form factor.

For some time, the idea of a phablet has been viewed derisively, but White believes such larger-format devices are seen as a fashion statement. However, the so-called phablet is outselling both smartphones and tablets in Asia, according to IDC.

iPhone 6 mockup (Martin Hajek 002)

Just as it took time for Apple to introduce the smaller iPad mini, initially saying such a device would force users to sand down their fingers, the idea of a large-screen smartphone will take some adjustments in thinking.

But Apple isn’t stupid.

The iPad mini opened new tablet markets, the same should be true for the iPhone 5c.

The iPhone 6 – if it does include a larger screen – will enable Apple to attract yet another market while remaining true to its design philosophy and top-shelf brand appeal.

What screen size would you prefer on your iPhone?

  • TesticularFortitude

    Analyst are funny. They would hammer such a move saying the device isn’t price sensitive enough. They’re hammering the 5c as I type this… Watch Apple sell boat loads of them. Isn’t the iPhone 5 Apple’s most popular handset ever? Apple has just rebranded the iPhone 5 as a brand new phone by offering it new colors. It’s rather brilliant if you ask me because they were gonna drop the iPhone 5 by $100 anyway. Only difference now is it’s billed as a new device? Why did they do that? People are emotional shoppers and want what’s new. Brilliant!

  • Khan Rulzz


  • omrishtam

    i dont want an iPhad

    • momerathe

      so don’t buy one then. nobody’s going to break your fingers if you don’t.

  • Danuel Carr

    I would like a,larger screen but not a larger phone. Solution? Just make the damn bezels smaller.

    • Jordan Carter

      enough said

  • At

    Anything over 4.3 and I’m going elsewhere, or I would hope they at least keep offering a “iPhone mini” with the same 4″ design.

  • Manny Carranza


    • Rowan09

      I agree.

  • Vince Reedy

    The problem (from Apple’s perspective) with a “phablet” is you would have an ipad mini that doubles as a cell phone. The way the product structure is now, you have a 4″ screen for a cell phone, but if you want a more pleasant experience with gaming or reading, you buy an ipad mini or full size. By making a 5″ or larger iphone, users would then be tempted to just stick with that and not buy one of the ipads. Currently I have a 4S, which is 3.5″ I hate gaming or reading on it because it’s a little too small. I also have a 3rd gen ipad that I use for reading, gaming, surfing etc. That is what they want, users that own 2 of the devices. Making a large screen iphone cuts one of the products out.

  • David Fabian

    I would like a slightly bigger screen on the iPhone, too. I think 4.7 in – 5 in could be accomplished without sacrificing maneuverability and pocketability, but Apple will need to adopt a more curved/tapered back like the Moto X (which I would welcome), and reduce the size of the bezel.

  • rasengan720 .

    not if they sell it at high rates 😛

  • batongxue

    Not just China. It would be huge all around the world.

  • Min Yan

    6 inch iPhad.

    Then the lineup becomes 4 (iPhone), 6 (iPhad), 8 (iPad mini), 10 (iPad). They may even easily add phone function to the LTE iPad models.

  • Nadir Khan

    iphad ?

  • Matthew Cooper

    I could go for an iPhad with 32 gig standard

  • richrich

    it WOULD be huge in China… they have smaller hands.

  • T_Will

    Apple will make a few bucks from me if they release a 4.5-5″ iPhone 6 and an 11″ iPad 6 in 2014! 😀

  • Taf Khan

    5 inch with very little bezel.

  • Hussain Alsanona

    I love the fingerprints, but I decided to wait till next year because nothing new and even if I’ll wait to next-gen iPhone as they except larger one I’d love to have 4.8″ iPhone it’ll be insane. One more thing, I hate the “Phablet” think, but if Apple will release one I’ll decide my self to choose one; However, I guess I’m going with the 4.8″ if they make it.

  • bong

    as long as its Apple’s product, I want it ^,^