iCloud Beta redesign

Apple’s streamlining, redesigning and flattening efforts go beyond iOS 7 or Jonny Ive’s title. Today, the company has issued a major revamp to its iCloud.com Beta website. The enhanced experience focuses on an all-new yet familiar look which takes more than a few clues from iOS 7, to put it mildly.

But rather than draw snippets of inspiration from the forthcoming iOS 7 refresh, Apple has taken it upon itself to actually recreate the complete iOS 7 look and feel, right in your web browser and down to the flattened icons, minimalistic look and light fonts.

I’ve taken a bunch of screenshots so do check out the full gallery right below…

Right below is your new iCloud Home screen.

That background is taken from iOS 7, by the way. It’s animated smoothly on my mid-2011 MacBook Air, right in the Safari browser – it’s pretty incredible. Just don’t try turning your Mac upside down or shake it.

iCloud Beta (redesign 002)

Check out the Account section.

iCloud Beta (redesign 003)

You gotta love the circular selector in the profile image manager.

iCloud Beta (redesign 018)

I also love the time zone selector (below). For those wondering, iCloud web apps feature web notifications but you can’t mute these yet like in OS X or iOS.

iCloud Beta (redesign 019)

The iCloud Mail is fast and responsive.

iCloud Beta (redesign 005)

Check out the “app switcher”, it looks great! Notice the new Home button which takes you right back to your iCloud Home screen. Again, just like in iOS. Streamlining, indeed.

iCloud Beta (redesign 006)

iCloud Contacts, just like in iOS 7.

iCloud Beta (redesign 007)

Of course, there’s a reason they’re calling it iCloud Beta.

iCloud Beta (redesign 004)

Your new iCloud Calendar.

iCloud Beta (redesign 008)

iCloud Notes, one of my most often used stock apps.

iCloud Beta (redesign 009)

Clicking the down arrow in iCloud Reminders reveals all your completed tasks. Plus, there’s a handy button to delete all the tasks I’ve completed to keep my reminders clean and uncluttered.

iCloud Beta (redesign 010)

Find My iPhone opens with a nice compass animation as the web app is busy locating my devices. Strangely enough, Find My iPhone still uses Google Maps tiles.

iCloud Beta (redesign 011)

Linen background in iWork apps? Boom, gone!

iCloud Beta (redesign 012)

Of course, iWork for iCloud apps now support rich editing capabilities, here’s Pages.

iCloud Beta (redesign 013)

And Numbers. Not everything is in place yet. “Chart editing is coming soon,” a notice reads.

iCloud Beta (redesign 014)

And Keynote.

iCloud Beta (redesign 015)

iCloud Beta (redesign 016)

Even the error page has to be beautiful!

iCloud Beta (redesign 017)

All told, I’m sure you’ll agree this is very well done. I’m curious as to whether this apparent streamlining of iCloud web apps indicates the possibility of a flat OS X down the road.

There’s no escaping the fact that OS X Mavericks is a mixed bag of clean and skeuomorphic design (we’re looking at you, Reminders!) as Apple surely isn’t done yet with the de-Forstallization of the Mac operating system.

Oh, wait