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Facebook is working on a new mobile app, but you probably won’t be able to use it. That is, unless you happen to be a Hollywood A-lister or a high-profile professional athlete. That’s because the app is for VIPs only, or very important people.

The project is Facebook’s latest attempt to entice famous people to share more stuff on their site—a move which is part of an even larger plan to compete more directly with Twitter for the attention of celebrities and their legions of followers…

AllThingsD explains how the app works:

“The VIP app, which sources say that Facebook is currently testing with a small group of famous people, essentially lets celebs (or their handlers) easily monitor Facebook fan chatter about themselves from a mobile device. From there, stars can quickly respond to fans on the fly, and can become a part of the conversation.”

So how this whole thing is supposed to work is that when a celeb posts a status update or photo that gets a big reaction from their fan base, the app will help them to sort through and respond to comments. Imagine a Twitter-like @reply column.

In fact, Facebook could learn a few things from the 140-character social network when it comes to celebrity engagement. You don’t have to be on either site long to figure out that public figures are using Twitter much more than they are Facebook.

It’ll be interesting to see how this plays out. Facebook’s been making a lot of moves lately, adding hashtag and OpenTable restaurant reservation support to its mobile app, and announcing that it’s acquired voice recognition firm Mobile Technologies.

What do you think of Facebook’s celebrity push?

Image via American Broadcasting Company

  • Sokrates

    first tests on my iPhone look promising

  • Falk M.

    Uhm… not sure what to make of this…
    Twitter is quite spammy and Facebook is getting worse too, not sure I like this.
    I know you can turn off notifications, just saying that this influences how Average Joe might use these networks and the folks will end up not using what provides the most potentially benefiting user experience (after settings) and all that.

    Google+ comes to mind. They make a lot of things right and better than Facebook and Twitter, but uhm yeah…

    • Kevin Guzman

      Its better, but most people are already using Twitter and Facebook, plus not everyone has a Gmail account, so yeah there’s that.

      • Falk M.

        That’s exactly what I mean.

  • Thomas Flores

    So who Justifies who’s more important than that of another

    • Victor

      MONEY, FAME, POWER DUH!

    • Sokrates

      God.

    • Kevin Guzman

      Fame. If you have plenty of money, and people know your name, you will most likely already be using the app.

  • illK†Δ

    So who’s going to leak it to average joes? I’d like to take a look 😀

  • Amad

    I’m not a celeb so i don’t have to care about this.