It’s been a busy week for the folks over at Sprint. Not only did the carrier rebrand itself as the Sprint Corporation, and complete its buyout deal with SoftBank, but today it announced two new rate plans that include unlimited talk, text and data.

While the unlimited data itself is notable—few carriers still offer this—the real highlight of the plans is the lifetime guarantee. That’s right, in a world where the rules seem to change every other year, Sprint is promising unlimited everything, forever

From the press release:

“Sprint (NYSE: S), the long-time leader in offering unlimited wireless services, is launching The Sprint Unlimited GuaranteeSM. The Sprint Unlimited Guarantee guarantees customers unlimited talk (calls to any wireline or mobile phone), text and data while on the Sprint network, for the life of the line of service. This guarantee is applicable to both new and existing customers who sign up for Sprint’s new Unlimited, My Way plan or My All-in plan. These plans and The Sprint Unlimited Guarantee are available starting July 12.”

With the new My Way plan, Sprint customers can get unlimited talk, text and data for as low as $80 per month. And they can add a line to that for an additional $40 per month (not including data), two lines for $30 extra per month, or three lines for $20.

sprint plans

With the My All-in plan, customers get everything listed above, as well as hotspot functionality with a 5GB monthly data allowance. If you don’t need 5GB, you can add the hotspot feature a la carte to the My Way plan for $10 a month for 1GB.

According to Sprint, its customers will save $240 per year over Verizon customers, and $120 per year over AT&T and T-Mobile with these new plans. And as aforementioned, they’ll be available—with the lifetime guarantee—starting July 12.

It’s actually a very interesting time to be a wireless subscriber in the US. Sprint’s announcement comes hot on the heels of T-Mobile’s big ‘Jump’ promo, which will let customers upgrade their devices up to twice a year. Verizon, AT&T, your move guys.

  • J. Rockwell

    That is an extremely enticing offer. I am an AT&T sub. that recently upgraded 2 phones to the iPhone 5. I pay about 185.69 for both, we constantly are going over our 3GB each month. The problem is with ETF (Early Termination Fees), and would it be cost effective to switch now, or wait until next year and switch for free? The second problem is that this offer is probably for a limited time:/

    • GuyBey0ndC00L

      Friend ran into a similar issue when he went from AT&T to Verizon. He basically sold his iPhone 4 to pay for the ETF than transfer his number to Verizon and sign 2 yr with them. So he did really lose any money but he didn’t gain either.

    • Raul Henriquez

      Have you considered a Pre Paid AT&T Go account?
      $120 gets you Unlimited Text & Talk for two lines and 2GB of data each.
      Or you can pay $180 no tax if you pay at the AT&T store kiosk for 5GB of data each.

      You get
      1. Visual Voicemail
      2. Emergency Alerts
      3. MMS
      4. LTE & HSPA+

      So all the same services you pay more for but on a pre paid plan.

  • AlphaPoppy

    I’m with Sprint currently and I have to say, this is a pretty good deal!

  • Bailey

    Don’t get too exited. I have had Softbank for 4 years now in Japan. They suck like everyone else. We have “unlimited” here too, but like all others there is a catch and it’s not really unlimited. They throttle like crazy. If you go over a GB in like 3 days you get throttled for random amounts of time, sometime several days at 20kB/s.

  • MarcPhilippeB

    That’s just a marketing gag. The prices are constantly changing and nobody will keep the same contract for more than 2 years this time. Even if Sprint stays the same, if the competitors come down you won’t want to stick to a more expensive price plan.

  • pauleebe

    I think Tmobile’s pricing might be a little more, but their data speeds are faster, as is their LTE rollout.

  • GuyBey0ndC00L

    I guarantee when the new iPhone 5S or 6 drops prices will change again. So far companies have change prices every time a new iPhone is released. AT&T is currently looking into ways to charge developers and companies data rates. Example: if you have Facebook. Facebook can pay for the data for that app. Meaning using Facebook will not affect your data and you use Facebook as much as you want without your data plan minutes increasing.

    • Raul Henriquez

      Direct violation of Network Neutrality it will never happen.

      • GuyBey0ndC00L

        What I mean is there not forcing it on companies like Facebook. There just giving Facebook the option to make Facebook data free for there users.

  • Décio Costa Arruda

    T-Mobile is still cheaper, I just hope T-Mobile in the future gets better service in Massachusetts.

  • Lance Baker

    Sprint already has unlimited data.

  • jocastro

    At&T take note lol

  • burlow

    when they get LTE, then I’ll consider it.

  • Milad Khahil

    Sprint… fix your network … That’s all we need from you now … Already have unlimited

  • Brandon Higgins

    How is this different than what I have already? If my plan gets changed I’ll drop them.

  • ourjim

    Over here in the UK, you can get SIM only deals for £15.00 (about 23 dollars) per month for unlimited talk, text and data. Fair usage applies which could limit your bandwidth each month if you’re a heavy user, but you guys over the ocean really get ripped off 🙁

    Edit: that deal is from Virgin Media

  • SprintSucks

    why have unlimited data when you can barely use it because it’s sooooo damn slow!!!!! I can’t wait to get out of this contract and maybe switch to Tmobile idk

  • SwagStopper29

    …Unless you’re using a tablet. Then no.