This is kind of interesting. The folks over at Gnip and MapBox have teamed up with ex-Google data guru Eric Fischer to create a series of interactive heat maps that show the usage of iOS, Android and BlackBerry devices around the world.

The data consists of some three billion global, geotagged tweets that have been collected since September of 2011. And the team has converted all of this data into navigable maps in an attempt to illustrate patterns in language and device use…

The above photo you see is of the United Kingdom. These compressed images don’t do the maps justice, but you can still see the contrast in device usage by area. Note that Android=green, iPhone=red, BlackBerry=purple and Other=plum(?).

Here’s Los Angeles, California:


New York, New York:

new york

And here’s Chicago, Illinois:


Interestingly enough (or unsurprisingly, depending on who you ask), the data shows that iPhone use is more prominent in upper-income parts of cities (and central business districts), and Androids are more dominant in lower-income areas.

If you want to see more, The Atlantic has a nice writeup showing some other interesting data that you can pull from the maps. Or you can just hop on over to MapBox and play with them yourself (warning, it’s actually kind of addicting).

  • jocastro

    man apple has alot

    • wonderboydave

      *a lot

  • Brandon Weidema

    in Vancouver, Canada, its pretty much red everywhere. haha

    • Kurt

      everyone is a follower in Canada? Have to be like everyone else huh?

  • Tiago Alexandre De Noronha

    Well, just look at how Portugal seems a desolated country, except for 2 cities…

    • Décio Costa Arruda

      Lol, I’m Portuguese and last time I was in Portugal I still saw Nokias and old Sony Ericsons everywhere..

    • Pedro Diogo

      The answer to that is simple: no one uses twitter around here. I can guarantee you lots of people have Android or iOS devices.

      That map doesn’t actually show how many Android or iOS or Blackberry devices are around here.

  • Dominik Odobašić

    Misleading title, as usual. “Interactive maps illustrate iOS, Android and BlackBerry TWITTER usage around the world.” This may be news to you, but not everyone uses Twitter. Shocking, I know.

    • BoardDWorld

      Then the change year over is huge. Showing yearly graphs would have been better, but this is still interesting.

    • Melvco

      Just because you don’t agree with the title, doesn’t mean it’s incorrect. Click through any of the source links in the article and you’ll notice that the word ‘Twitter’ is not in their titles either.

      Why? Because it’s not needed.

      If I was going to write an article on video game console usage, and my title was “Interactive Map Illustrates PS3, Xbox 360 and Wii usage,” would it really matter what game each individual person was playing?

      • critiq

        what a turd, it generalizes everything. not everyone uses twitter!

      • kadir

        Yeah it would, nearly everyone I know doesn’t use twitter, making the study less reliable based on your title.

      • Dominik Odobašić

        Using Twitter to determine smartphone usage is the same as using COD (or any other game) to determine console usage. It doesn’t work that way.

      • iOops

        If you want to be specific about apps to measure usage, why not get some stats on the facebook app, or skype as both are quite popular among iOS and Android users. Not sure about BlackBerry, but then again, I don’t care either.

      • EpicFacepalm

        With your logic, better not use titles and let users click to the icons and read the story later…

    • Guest

      An iTard has gotta glorify Apple in every way possible; whether it be reasonable or just ignoramus…

    • soundmanbrad

      So are you implying that there is a correlation between Twitter Use and which phone you use? Maybe if you use twitter, then you are more prone to use one phone as opposed to if you use facebook instead?

      Let’s assume that there is some missing data since some might not use Twitter, then their phone would not show up in the maps. Then the data would only be skewed if these individuals all used the same OS. I would have to say that it is not worth the time to see if such a discrepancy exists, since it is very unlikely that this “missing” data would not be insignificant.

      Does anyone know if Twitter is used disproportionately on one OS compared to the distribution of smart phones among the population?

      • Dominik Odobašić

        You do make a valid point, but I don’t think anyone but Twitter has that information. Besides, even if there was a correlation between Twitter and smartphone marketshare, there are still many factors that can affect the numbers. Different age groups, primary use for the device; business or private, quality of available applications; in this case Twitter…

        It’s illogical to calculate marketshare of a certain OS based only on a service people may or may not use, especially with no available information that would indicate whether that service is or isn’t used disproportionately on each tested platform.

  • Liam Mulcahy

    cool story bro

  • Stijn

    If you go to Europe the Netherlands jumps out :)))))

    • John Sklikas

      hehe, proud of us for this, but we’re also the most mixed EU country. But this is what I see everyday as it looks like 50 % have iPhone and the other 50% is usually Galaxy S3.

  • Martin

    I come from small town in Poland (about 20.000 people). According to this map, only 5 people are using twitter. 2 androids and 3 ios (including me). I can even determine with “red dot” is my, based on location of my house. It’s really amazing 🙂

  • seyss

    so poor ppl use android


      Yup. People like you..poor and useless.

  • Tom

    Maybe just more people tag their location when they tweet on ios than android .

  • Matthew

    I live near that big red blob in Chicago!

  • ProfessorX1®

    wait a minute.

  • Nasser Cedeño

    where’s BlackBerry ???

    • onebyone_

      on the table. like a paperweight.

  • Ricky

    Apple is like a disease, a zombie virus hahahha

  • Guest

    Misleading article title.

  • critiq

    this is misleading, try disabling the iphone selection, the green part is big but once it is on, the android data is over written with red.

    ask the developers to use yellow and not red. let’s see how the data is mapped. total BS.

  • critiq

    the data mapping is questionable, try enabling/disabling iphone. it overwrites the android data. total biased BS.

  • critiq

    try enabling and disabling iphone options it overwrites the android data (green). what gives? this is totally deceptive information. typical of loser brands

    • momerathe

      making the same comment three times, what gives? this is totally deceptive information. typical of losers

      • critiq

        what’s deceptive in commenting the truth?

        you’re the worst loser of all fantards. i have an iphone and an android, i enjoy both. and they’re not cheap-o like you.

  • momerathe

    I looked at London and thought “why is there all this Blackberry usage in west London?” then I zoomed in and realised there wasn’t – it’s all people stuck in traffic on the A4 and other roads out, heading for suburbia.

    • Gorgonphone


  • Gorgonphone

    this map sucks