iOS 7 and OS X logos go up at Moscone West

By , Jun 7, 2013

WWDC 2013 (iOS 7 logo, MacStories hires)

Apple yesterday started dressing up the Moscone West building ahead of Monday’s keynote. The banners depicting flat icons hint at the iOS 7 redesign while revealing the conference slogan: “Where a whole new world is developing”.

Numerous photographs of both the interior and exterior have arrived since and today we capture a glimpse of what looks like the official iOS 7 logo.

Unlike past graphics-heavy iOS logos, the newly revealed signage outside San Francisco’s Moscone West depicts an elegant and very thin “7” against the white background. As you could imagine, it oozes minimalism and stylishness, which are said to be key themes behind the major iOS 7 overhaul.

Yes, 7 could mean anything and yes, we’re pretty sure Apple meant iOS 7…

The photograph was captured by MacStories.

Two more, via 9to5Mac.

WWDC banners (9to5Mac 001, hires)

WWDC banners (9to5Mac 002, hires)

And this is the OS X logo, as depicted on one of the banners.

WWDC Banner (OS X logo 001, 9to5Mac)

Could an all-white ‘X’ signift the simplification of OS X, too?

BTW, MacStories also has a bunch of other high-res WWDC banner photos here.

WWDC 2013 (banners, MacStories 006)

WWDC 2013 (banners, MacStories 005)

Notice how the “7” is colorized using the same scheme seen on the WWDC 2013 logo.

WWDC 2013 logo

The colors, according to people in the know, are a subtle hint at a Jony Ive-fied iOS 7, where each stock app has adopted its own color theme against a white base.

“While the core elements of those apps are mostly white, each app has been given a unique button color,” Mark Gurman of 9to5Mac recently described.

People have also gotten excited about the following banner covered in white cloth.

WWDC 2013 (white banner interior, Mark Gurman 001)
Image via Mark Gurman.

We’re still figuring out whether this one’s yet to be glued or perhaps Apple has a last-minute surprise up its sleeve.

Let the guessing game begin, we’re down in the comments.

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  • Yonatan Kats

    OMG can’t wait.. ;)

    • Apple Inc

      Could be 7 different iPhone colors?

      • pegger1

        They won’t be announcing an iPhone.

      • Apple Inc

        iPhone 5 in colored models

      • Gorgonphone

        ohhh yay

      • kenzie t

        with 7 different sizes?

      • Mohammad Ridwan

        Maybe iPhone 7? It would be the seventh iPhone.. :P

      • Sam

        ….or it could just be iOS 7. Don’t forget what the D stands for in WWDC. It certainly isn’t consumer, user, or iPhone. It’s developer. This is a conference for, about, and with developers. There’s a 99% chance there won’t be a new iPhone announced unless iOS 7’s features rely on some of the new features of the device (and in that case, odds are they’ll hide the features until they announce the phone).

      • http://theeyesofmarch.wordpress.com/ Timothy

        No, they wouldn’t jump from 5 to 7, even if it would be the seventh.

  • David Gitman

    3 days, just only 3 days! :)

    • Andy

      Three agonizing days!

  • AkiCyron

    Apple Surprise Me !!!!!!! :)

  • Mr.Noone

    Gussing game ;-)

  • Victor Rosales

    Don’t get me all excited for nothing Apple.

    • Gorgonphone

      to late …

  • Joseph A. Ahmad

    I’m all signed up for the developer program this year working on apps and beta testing. I’ll be running iOS 7 in beta up until its release so I’ll keep everyone up to date. Although, there’s also the vast array of YouTube videos out there as well. I’m getting pretty excited, I really do think Jon Ive will do a very good job, he’s a very humble guy.

    • David Gitman

      Hey me too :P

      • Joseph A. Ahmad

        Ah is that right? Well best of luck to you and all the developers out there, whether it be for the App Store or for Cydia. We are a vital part of the iOS/OS X experience and it’s our responsibility to keep on delivering. Use your resources responsibly. I know the developers will do well this year, and hopefully Apple will open source a couple APIs for us. :D

      • David Gitman

        Thank you sir good luck to you too!
        I am just started a month ago :D

    • Matthew

      Jeff will too.

      • Joseph A. Ahmad

        Yea honestly, I’d rather see Jeff cover iOS 7, he does so well with his videos… he’s great! He’s the whole reason I became an avid iDB reader when I saw him on YouTube.

  • Rahul Rana 

    That mystery board could be the rumored “iRadio”.

    • Matthew

      My thoughts exactly.

  • Simche Apple Konstantinovic

    Wow, this is super exciting! Anyone noticed the small holes/dots under the ‘7’ number? It just might be some kind of new Mac Pro ;D

  • felixtaf

    Colourful Everywhere.. Much different from the previous logos… Can’t wait… Monday is the day(for now)….

  • http://kcain.com/ KC

    I’m curious to see what Apple will present, but after the flat (IMO) iOS 6 presentation, and all the talk of skeumorphism (which I couldn’t care less about), I’m holding my enthusiasm. IJS -

  • Usama Khan

    Hopefully, they shrink the icons a bit! Can’t wait for WWDC!

    • Eric Sims

      Maybe that’s what will happen because of the thin seven

  • Arthur Geron

    At first though that someone had drawn a 7 in a banner to troll people, lol..

  • Adham

    “Where a whole new world is developing.”

    Couldn’t that mean third party apps and stuff?

    • Matthew

      Third party apps? Apple had had that for a long time.

      • Adham

        Sorry I should have been more specific. I meant the third party development Tim Cook talked about at that one conference, and the opening up to developers.

  • Throndson

    Um….why are we hearing nothing about OS X 10.9? I’m happy and all for iOS, it definitely needs a update. I want to hear about OS X because I’m hoping there’s some neat stuff being released on OS X that could make up for the little ground covered in Mountain Lion.

    • Dylfo

      Because iOS is 1) more interesting and 2)more widely used

      • n0ahcruz3

        Absolutely true.. And further more iOS and the iphone is apple’s cash cow.

    • Maxim∑

      there is a OSX 10.9 banner up but idb hasnt updated the article for that yet. It looks really nice

      • Throndson

        Yeah, I was just looking at that. I wonder if their ditching thee Lion themed names. Or maybe 10.9 will be Sea Lion?

      • Jamie Tilden

        Hahah “Sea Lion”. I wish. I’ve heard Lynx, but that was just a rumour and Apple might have deemed it to be too close-sounding to Linux. We’ll see, though!

  • n0ahcruz3

    iOS 6 was a complete disappointment. Dont disappoint us again apple.

    • Gorgonphone

      no Steve = no amazing stuff… FACT

      • Guest

        apple = amazing stuff… FACT

      • Gorgonphone

        ummmm steve made sure that we got amazing stuff.. he is gone and now we are getting odd stuff you will see on monday

      • Jamie Tilden

        I might sound a little too optimistic here, but I think iOS 7 will blow us all away.

      • AndroidSucks!

        Yea well i hope so cause if it sucks they should cancel it and go back to the drawing board

      • JohnDoey

        Apple is still releasing “Steve stuff” — in his biography he talked about a TV which is still in the pipeline and it is well known that he worked on iPhone 5 and the latest iMac. So even if you are right, we won’t know that until later. The fact that you are dismissing stuff that Steve worked on suggests you are wrong, though.

      • felixtaf

        Better not cry over something thats lost and be happy with what u have… #Fact

  • omrishtam

    OMG MY BODY ISN’T READY YET!!!!
    CAN’T W8!
    DAT LOGO IS SO AMAZING, look at the loogo…..i think the flat rumors are true….(also the black and white), looks like we going to be surprised….i hope

  • omrishtam

    b….bu….but….my body isn’t ready yet…… DAT LOGO gives me hope….

  • Ahmadjoon

    Monday is funday

    • author_neel

      Monday is workday… :{

  • David Wolf

    it’s iPhone 7 because it’s the seventh iPhone ;D

    • Gorgonphone

      :|

  • Robert A. Petersen

    OS X…Sea Lion?

    • Gorgonphone

      LION SPIDER STAR FISH DOG

      • Muhammad

        OS X Man Bear Pig?

    • Mohammad Ridwan

      Nah… OS X Catfish… :P

      • AndroidSucks!

        Trouser eating trout

    • Canchume

      OS X … Snoop lion ?

    • Kelzo

      OS X.. Crouching Tiger, Hidden Dragon..

  • Damian W

    hmm so it is gonna be either win or fail. No in the middle.

  • Joel Torres ツ

    This will be the deciding factor for if I get the iPod touch 5th gen. I’ve wanted it, but would like more customization without jailbreaking it.

  •  Rich 

    WWDC 2013 is a big decision day for me. It will determine if I stay with iOS or move on. I don’t mind jailbreaking, but I don’t want to do it every time, or wait to update, or wait for a JB to be released. I like to keep all of my things updated, as to new updates on Apps eventually require the latest software, or may be issues with older software. I LOVE the iPhone 5’s design. I don’t really like massive screens, since I don’t watch movies on my phone, and I like the over all shape and durability.. I just need the functionality to go along with it.

    My phone is usually very plain. Only a few tweaks added when I JB. Infini folders, infini dock, NC Settings, and maybe 1 or 2 more.

    Functionality I would like to see added, Better NC set up. Radio Toggles in the NC, and on the lock screen. Timestamps for texts for each text, not one every once in a while.Larger folders ( I don’t want to have folders for the same stuff. I like to put all my utility apps in one folder, games in one, social in, and so forth). Maybe better customization on the home screen lay out. While I don’t “need” to have widgets, Lock screen widgets would be nice for weather, calendar. Maybe custom shortcuts on the lock screen as well. Android as far as functionality goes, is winning. I’m not big on clutter, but if I can set my phone up by jailbreaking it to have better functionality, and not look cluttered still, so can Apple.

  • Prasoon Singh

    Well that black and white rumor was stupid. These banners are amazing!

    • Gorgonphone

      NO THEY ARE NOT

  • arrontaylor

    Monday come faster

  • seyss

    Craig (Software SVP) will probably talk about iOS and OSX.. he’ll need some water

  • Akash Sharma
  • Thiago Vaccaro

    I have a good feeling about this… Those images look so different from others iOS and OS X Announcements… 3 days everybody! So excited!

  • Marco Urrea

    they are going for an iwatch probably with ios 7 i mean its rectangular and in different colors

  • Gorgonphone

    THAT IS THE MOST BORING NUMBER 7 I HAVE EVER SEEN IN MY LIFE

    • Dylfo

      BUT IT’S FLAT AND HAS COLORS!!!!!U!!!!!

  • author_neel

    I feel like jony ive was working on windows phone 9 for so many days…why are they (apple) making the whole os look like crap and full of colors when the need is to make it more attractive and feature packed… Jony u belong to apple not microsoft..

    • Gorgonphone

      exactly… apple is failing without steve… we all knew this would happen.

      • author_neel

        Right, Tim cook is doing what steve jobs would have never permitted… First a smaller tablet , then changing the product launch period and now changing the look of the os and making it more fluid but annoying.. ;(

      • Gorgonphone

        cook is only about quick money making not brand and product revolution or great user experience

  • Keyan Fayaz

    Can it be monday already?

    • brooks whiffen seale

      only time i ever want monday

  • Med Mohamed

    Galaxy S4 <3 <3 <3 <3

    • author_neel

      No android fans needed here plzz

  • Austin

    New OSX name? Tidal Wave

    • Gorgonphone

      rat fink

  • kurt

    Woah, I see what apple is doing here! 7×7÷7+7-7=7 mind blown! Haha

  • 5ingularity

    Totally off topic, but reminds me of Windows 7 :P

  • Wissam Nasser

    Please make the covered one be the iWatch <3

  • Ricky

    Soon. I cant believe it is comming a few more days. A month when they sold the tocket its still long and now its just 4 more days

  • Eric Van Laarhoven

    I really hope they revamped iOS’s GUI. Its so outdated….

  • RyanFoley

    From the looks of it, it looks like they won’t add colored iPhones, but instead opt for:

    Wait for it….

    COLORED APPLE TV’S

    *Because EVERYONE wants that* -_-

  • Dylfo

    I be they don’t do anything even close to exciting but they’ll act like its the greatest thing… ever.

  • James 施孟霖

    OMG, can’t wait!!!

  • arrontaylor

    The 7 logo excites me so much

  • Haitham Al Shujibi

    All of you guys. Love it or hate it you are going to buy the next big thing :) me too lol

  • omrishtam

    CAN’T WAIT! 2 DAYS ONLY!!!!!!!!

  • Abhinav

    the new osx might be named sea lion…..
    (matches with the wallpaper on the board too)

  • Justin Thurmond

    From the adds it looks like Opaque Flat Colors are a HUGE part of the design that coming out. Expecting to see a very AERO-esque like design, with many “See-Through” design cues.