Subcard 1.8 for iOS (iPhone screenshot 001)

With just five days left until Apple’s WWDC keynote, some notable holdouts are at last integrating Passbook into their business.

The latest example: Subway, an American fast food restaurant franchise that primarily sells submarine sandwiches and salads. The company on Thursday updated its free Subcard iOS app with Passbook support for users in the United Kingdom.

This allows Subway customers to access their Subcard ID and recent transactions via the stock iOS 6 Passbook application on their iPhone, iPod touch and iPad devices and sync those across Macs and iOS devices via iCloud…

Thanks to Passbook, hungry customers can now redeem their Subcard points for a free sub sandwich, check their points balance on their card in the Passbook app and more.

Subcard 1.8 for iOS (iPhone screenshot 002)Subcard 1.8 for iOS (iPhone screenshot 003)

The Subcard app is a free download from the UK App Store.

Keep in mind that the software isn’t available on the US App Store, though Subway is expected to extend Passbook functionality to more territories in the coming months.

Earlier this week, Apple added concert tickets via Passbook to its iTunes Festival app and British Airways updated its iOS client with Passbook boarding passes.

And just last week, Alaska Airlines announced adoption of Passbook.

  • ✪ aidan harris ✪

    Holy shit where did this come from? It’s about time more places in the UK adopt Passbook…

    • Boss

      agreed I use the Starbucks passbook a lot wish more shops had it

  • Rickm_jr

    So wait the American fast food joint isn’t implementing this in America?

    • ✪ aidan harris ✪

      Lol that surprises me considering the amount of technology that normally occurs in America before getting deployed at an extremely slow pace else where…

    • Dave

      This is due to the lack of the US markets (and stores) that do not participate / honor Subway’s Rewards card promotion.

      • Rickm_jr

        You’re right, we like Starbucks more

  • Nathan Eastwood

    Yer it only took them two years to update their app…

  • Lemon Wallet is an easy way to store all of your loyalty cards in Passbook until official apps are updated to it. The cards may not be as pretty but it still works.