Whatever the folks over at Waze are doing, they must be doing it right. Earlier this month, we heard that Facebook was looking to acquire the Palo Alto-based startup and its popular crowd-sourced navigation app for a cool $1 billion.

But as it turns out, they’re not the only ones interested. According to a new report, a number of tech companies have approached the Waze team over a possible buyout deal, including Google, meaning a bidding war could be afoot…

Bloomberg has the scoop:

“Google Inc. (GOOG), maker of the Android operating system, is considering buying map-software provider Waze Inc., setting up a possible bidding war with Facebook Inc., people familiar with the matter said.

Waze is fielding expressions of interest from multiple parties and is seeking more than $1 billion, said one of the people, who asked not to be identified because the talks are private. The Palo Alto, California-based startup might also remain independent, instead seeking to raise a round of venture capital financing, the people said.”

The report says that Waze is fielding offers in the $1 billion range, but no one would be surprised to see the price skyrocket. Maps are becoming a major battleground for tech companies, and both Facebook and Google have deep pockets.

And it’s not hard to see why these guys are interested. Waze claims that it has over 30 million users actively reporting traffic updates, newly discovered shortcut routes, and other useful details that it says can help commuters “outsmart traffic.”

Facebook could really use the actual map data, as it continues to try and build things beyond its social network. Google, on the other hand, could use the crowdsourcing tech. And either side would benefit from keeping it out of the others’ hands.

Oddly enough, Apple was at one time also rumored to be considering a Waze buyout, but Bloomberg says it has not been a part of these recent talks. As many of you know, Apple uses some of Waze’s mapping data in its own iOS Maps app.

So as you can see, the ramifications here could be huge. It’ll certainly be interesting to see how this all plays out.

What do you make of all of this?

  • mrloko

    can i somehow upgrade to ios 6.1.2 from 5.1.1 instead of 6.1.3 ??

    • f5faith

      You’d have to find the 6.1.2 ipsw and upgrade it manually

      • mrloko

        manually means ? i have the firmware..what next?

      • f5faith

        You plug in your iPhone to your computer then in itunes under the summary tab of your iPhone. There should be an update button instead of simply clicking, press “alt/option and then click” if you are running OSX and if you’re running windows it’s “shift + click’. This should bring up a window where you pick out the ipsw you want it to update to. And then it should be straight forward from there.

        Make sure you backup first though. Always backup.
        If you’re downgrading this may be a bit dangerous for unexperienced users but since it’s an update it should be fine. Still. Proceed with caution. And good luck!

      • mrloko

        but is apple still signing 6.1.2? even after the release of 6.1.3 ?

      • on 19th of March Apple stopped signing 6.1.2

    • if you’re on an older device (iphone 4 and older) you may be able to, but newer devices only restore to 6.1.3/6.1.4.

  • f5faith

    NO Google! Leave Waze alone! I don’t want to see any stupid adverts or have to wait 5 secs to continue with anything! Apple please buy Waze you really need it.

  • Dave Elg

    I just hope whoever buys it doesn’mess it up much. I fire up Waze whenever I get behind the wheel. It has saved me from more than one speeding ticket.

  • Yarik G

    its base is in israel not California

  • Gorgonphone

    apple need to buy waze and tom-tom

  • Christopher Sass

    Don’t sell to google! Google maps needs good competition for innovation to keep going.