Two big numbers were coincidentally dropped yesterday. First, Google announced 48 billion applications had been downloaded from the Google Play Store. Shortly after, Apple announced that its App Store had seen 50 billion downloads so far. Big numbers indeed, but how exactly do Apple and Google count app downloads? The Next Web Managing Editor Matthew Panzarino asked both companies and this is what he found:
Both Apple and Google tabulate unique downloads of apps per user account. This means that they count only one download of an app no matter how many devices that you install that app on after you purchase it. Neither company counts updates in its app download numbers. These are purely single downloads from their stores.