Apple relaxes 3-device limit on friends and family purchases

By , Feb 13, 2013

Apple Employee Purchase Program logo

In another sign of Apple’s inventory levels perhaps finally catching up to demand, it has been discovered that the company has relaxed its annual 3-device limit on products bought by employees, their friends, family members and other participating entities. Previously, Apple employees were allowed to purchase up to three devices each year.

Rather than set a new specific number limit, Apple says it’s now “a judgment call”. And as part of the Employee Purchase Program (EPP), a 15 percent discount applies to select products. True to its form, Apple half-jokingly advises employees against “advertising a 15 percent discount on Apple products for all of your Facebook friends”

iMore editor Rene Ritchie obtained Apple’s stance on the policy change:

Use your discretion when determining “reasonable quantities” purchases for friends and family. There isn’t a specific number limit — it’s a judgment call.

For example, buying iPod devices as gifts for your nieces and nephews at a 15 percent discount is fine.

However, advertising a 15 percent discount on Apple products for all of your Facebook friends is not. If you have questions about what is considered reasonable, contact your HR representative.

According to 9to5Mac, Tim Cook told employees invited to a Town Hall meeting that an expansion of the EPP program will include discounts on unlocked versions of the iPhone.

During the meeting, Cook also announced that some of Apple’s latest products, including the constrained iMacs and iPad minis, would soon become available for discount.

Apple describes the Employee Purchase Program as a benefit provided to current and retired employees, contractors, members and family members of participating companies and other organizations.

Employees can purchase or sponsor devices for themselves, but also for contractors, members and family members of participating companies and other organizations.

Sponsoring the purchase of iPads by any educational institution is a big no-no.

EPP participants can browse and purchase gear via a special Apple Store link.

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