real racing 3 ss

Electronic Arts has a release date for Real Racing 3, the latest installment in its popular racing franchise. The game is scheduled for release on February 28 and will be offered for the iPhone, iPod touch, iPad and Android smartphones and tablets for free, a major shift in strategy for the super publisher which in 2011 alone raked in $1 billion in digital revenue.

In fact, developers say that Real Racing 3 was designed from the ground up to be a free to play experience. That right there is your undeniable proof that the freemium model is slowly but surely taking over from paid downloads…

The announcement was made on the official Firemonkeys forum:

Today we announced Real Racing 3 will be free. And yes, Real Racing 3 was designed from the ground up to be a free to play experience. We are so excited about this game and wanted it to be accessible to everyone so we didn’t want there to be any barriers to entry.

This accessibility is also what drives the awesome new Time Shifted Multiplayer feature, in that you can play competitive multiplayer with anyone any time, and they don’t need to be online with you at the same time.

Real Racing 3 being a freemium title means that not all cars and tracks will be accessible for free, though there will be plenty free content to keep you going:

At launch we have 46 licensed vehicles covering 3 classes, a 22 car grid, real world tracks, 8 varied event types and 900+ events. This means hundreds of hours of gameplay for free making this one of the most expansive games ever on mobile. We plan to continue to add more free and exciting content with every update.

Nick Earl, general manager of EA’s All Play label, told Cnet:

We looked at it closely and the market was demanding games with this model. It’s opportunity to get it in front of far more people. The monetization had to be unaggressive as opposed to overly harsh and tight.

So what about those hidden in-purchase costs?

For those spending hours at the game, they will opt to spend a little money on the game. We think that’s a fair exchange.

EA has high expectation because it’s a high-profile game and everyone likes free.

Overall, it’s a worthy successor and a game that’s a no-brainer to try out because it’s free. We feel like it will do well and turn heads. There’s a potential viral (factor) with a game that looks this good.

Real Racing 3 was announced on August 2, 2012 with a jaw-dropping trailer.

The game should keep you to the edge of your seat with its console-grade graphics, the addition of real race tracks and cars such as Porsche, Audi and Dodge and lots more.

Here’s an excerpt from a blurb:

Gamers will enjoy graphics that have been meticulously hand crafted to produce photorealistic visuals as they zoom around in cars from manufacturers like Porsche, Dodge and Audi.

For the first time in the series, Real Racing 3 will also include a full lineup of real world tracks from the top names around the world including Mazda Raceway Laguna Seca, Indianapolis Motor Speedway and Silverstone. With a 22 car grid, gamers will be able to pit themselves against 21 other drivers in one race.

Fans can experience the glory of championship racing on real tracks recreating the full race-day pressure and environment in a game that harnesses the full power of mobile hardware to produce a beautiful racing environment.

A developer’s diary video offers a behind-the-scenes look into the technology that went into designing the realistic driving experience.

Real Racing 3 is being produced by Electronic Arts and developed by its newly formed Firemonkeys Studio, which is the merger of Firemint studios and Iron Monkey studios.

For more information, head over to the official game page on Facebook.

  • Should of chosen the GTR

  • charlie

    A lot of people were going to pirate it anyway. Good decision.

    • I thought Installous was down?

      • Installous being gone doesn’t mean there are no alternatives. Appcake, vshare and many more are available the key to stop pirated apps is removing appsync but they havnt and appsync for iOS 6 is available to.

      • seyss

        your “key” wont solve anything.. appsync is now a mobilesubstrate insert

    • iospixel

      Indeed. I’m not a fan of the freemium model though I find it can steer developers towards DLC/IAPs rather than fixes because of contractual deadlines. I doubt this is so much of an issue with mobile devices now but meh…

    • seyss

      ever heard of IAPfree, IAPcracker, IAPhacks, savegame file editing, and dedicated Cydia packages to hack games?

      I guess you dont know what you’re talking about

      • Z3r0ViP

        The flaws of those program is that they cannot hack a game that store game data on their server. If they decide to make it like that type of game, you pirates are screwed.

      • smtp25

        IAPFree has plugins that if I guess correctly fake the server responses too (not just iTunes based ones)

      • Z3r0ViP

        True. But I didnt mention anything about server response. I mean game data STORING in their server.

      • Falk M.

        If they decided to store my single player data exclusively on their servers I’m boycotting that game.

  • smtp25

    They obviously did the maths – They will make more from In App Purchases than a upfront model. People who wouldn’t have brought it because of the price will now try it and then IAP more than the original buy price.

    • Falk M.

      Yeah, too bad people fall for that.

  • Dan

    I prefer to pay upfront, I hate micro transactions… they often end up being more than a regular game itself

    • Falk M.

      Yup, haven’t read the article yet, but I smell trouble…

      It has only one advantage: it will be easier to convince friends to try it out and race against you.

      16 days left… *sigh*

    • Falk M.

      Read the article now, and the fact it’s “built from the ground up” for freemium… bleh…

      I might pass this game. At least until there is a proper full version.
      I hate IAP’s so much it’s not funny.

      moving on…

  • Shadez

    I would happily pay 10 bucks rather than buy EA’s crappy iap’s…

  • Sounds like a great birthday present to me! My birthday’s on the 27th! Can’t wait to download this!

  • queen_ir3ne

    In-app purchases and ads. We’re not stupid.

    • tim

      iap cracker, adblocker and firewall ip. we’re still not stupid.

      • As previously mentioned, unless they store data on the EA server…Good luck with that, ya tightarsed cheat.

  • I was looking forward to purchasing this game, not having to use stupid in app purchases. Ridiculous.

  • Toni

    Noooooooooooooooooooooooooooooooooooooooooooo I would pay 8$ but nit a single freemium cent!

  • Sim

    Hopefully i will see this on WindowsPhone as well haha…if not will have to play it on the super heavy ipad

  • maurid

    Expect ads. And in-app purchases. Many many in-app purchases.