iPad mini keynote (Phil Schiller, Nexus 7 comparison 001)

Apple unveiled two new iPads just before the holidays, and is expected, by many analysts, to report strong tablet sales for the quarter next week. But according to a new report out of Japan, that may not be the case.

Market research firm BCN surveyed some 2,400 consumer electronics stores in Japan throughout the month of December. And their results showed that the iPad was outsold during the period, for the first time since 2010…

The popular Asian market-watcher Nikkei (via CNET) reports:

“TOKYO (Nikkei)–The iPad from Apple Inc. got knocked off its throne as king of the tablets in Japan during the year-end sales season, bowing to the lower-priced Nexus from Google Inc.

In December, the Google Nexus made by Taiwan’s Asustek Computer Inc. accounted for 44.4% of all tablet sales by volume electronics retailers. That’s according to a survey of 2,400 stores nationwide by market research firm BCN Inc., released Wednesday.

Google’s figure beat Apple’s 40.1% share, dethroning the iPad for the first time since it went on sale in May 2010.”

The report cites the difference in price — the Nexus 7 starts at just 19,800 yen (or $223 USD), and the iPad and iPad mini are priced at 42,800 yen ($483) and 28,800 yen ($325) respectively — as the reason for Google’s success.

BCN is careful to note that there was a shortage of iPad Minis at many stores during the time of its survey, which likely contributed some to the marketshare difference. But it maintains that it believes that price was the bigger factor.

Either way it’s bad news for Apple, who’s stock has already taken a beating this week on the back of reports of weak iPhone 5 demand. It’s clear that investors and other folks on Wall Street think that the company is losing its touch.

What do you think?

  • still apple is a giant.

  • batongxue

    I’m not buying this report.
    Japanese people have tons of money!
    I mean, a couple of hundred of dollars more expensive would have been no trouble for them.

    • Tr1pTr0p

      Here’s a hint: It ain’t about the money! For one third of the price, you get a device that is in many aspects better than the iPad. No wonder it’s selling like hotcakes!

      • Daniel

        Just nah. Can’t you smell this rumor is same sh1t as “Budget iPhone” ones?

      • lol “better than the iPad” really?? ipad is the market leader and most sought after tablet..FACT

      • Tr1pTr0p

        Opinion is not a fact, and these statistics prove you wrong.

      • dude… more humans want ipads than any other tablet …FACT

      • Tr1pTr0p

        Writing in caps does not make your argument valid. Windows is, by far, the most popular operating system on the planet. Does that make it by far the best? THAT is what I was trying to say.

  • lololololololololool android sucks’ and those lame tablets are 10Xs worse than the lame phones..lol

    • Tr1pTr0p

      lol Did anyone ever tell what a sheep you are? lol

      • i am far fram a shoo i diss apple all the time.. i am an objective realist

      • Tr1pTr0p

        Thanks for making me laugh.

      • Guy

        Awwww, did someone’s feelings get hurt because they don’t like the same tech you buy? Instead of cloned platitudes (because calling someone a sheep for liking product “X” is SO original) why not counter with why he’s wrong? And don’t bother with tech specs as they are mostly irrelevent.

      • Tr1pTr0p

        He isn’t a sheep because doesn’t like the same products as me, but because he uses that typical… “lololololololol android suxxxxxx! hurrr is 76583049 times betterrr!” …language without providing ANY arguments.

  • AdamChew

    I am getting tired of who is better and why game and nothing we said here will make any impact whatsoever.

    Time smell the roses and enjoy the company of my children.