January 2007 iPhone introduction (Steve Jobs, multitouch patented slide)

In a world where the company with the biggest and baddest IP portfolio reigns king, Apple is superior. It’s proven this on a number of occasions, most recently by winning a settlement of over $1 billion from Samsung in a northern California trial.

Today, it adds another interesting patent to the stack. The US Patent and Trademark Office has awarded the Cupertino company a patent for the design of the original iPhone, released in 2007, and created in part by Steve Jobs and Jony Ive…

The patent, U.S. Patent No. D672769, is entitled “Electronic Device,” and contains several illustrations of the iconic first-generation iPhone, which Jobs unveiled to the public on January 9, 2007 at the Macworld convention in San Francisco, California.

original iphone patent

Between its distinct look, the fact that it’s now 5 years old and that design patents are narrow by nature anyway, this patent grant is more of a symbolic win for Apple then anything else. I doubt we’ll see this turn up in a courtroom, but I guess you never know.

As we learned from the discovery phase in its recent Samsung trial, Apple started work on the iPhone back in 2004. Steve Jobs told Scott Forstall to get together a team of their best engineers to work on the top-secret “Project Purple.” And the rest, as they say, is history.

In addition to Jobs and Ive, credit for the design patent goes to Bartley K. Andre, Daniel J. Coster, Daniele De luliis, Richard P. Howarth, Duncan Robert Kerr, Shin Nishibori, Matthew Dean Rohrbach, Douglas B. Satzger, Calvin Q. Seid, Chirstopher J. Stringer, Eugene Antony Whang, and Rico Zorkendorfer.

[via AppleInsider]

  • Well deserved by both Jobs and Ive. This is just one of those golden designs that changed the way we communicate.

    • chjode

      No, no, no. This design is completely obvious. Anyone could have come up with it. They didn’t though, because they were… um, busy… making… things… with keyboards! Everyone likes keyboards, right?

      • No, people whereby brave enought to change the design and that’s where apple said, we are redesigning the smartphone and at the time it wasn’t obvious, now it is but not then

      • RarestName

        LOL Steve Balmer

      • saniboy

        Why they didn’t come up with it then? 🙂 stfu please.

      • There were some attempts at a tablet earlier than that, but the problem was that the technology was not mature enough to make it a good idea. Remember the price of the original iPhone was much much higher than the price of the PDAs that were out at the time, and since price competition was petty fierce, that was pushing prices down, not up. The iPhone was nothing more than a PDA with cellular phone integrated, yet due to marketing, people figured that it was a phone with PDA features.

        The big difference has always been the idea of a PHONE with a big screen, and back in those days, touch screens were still not all that common.

      • chjode

        You missed the sarcasm.

  • This should be patented long ago! This was the iPhone that changed what we all have as smartphones… of course it has to be patented!!

  • Cesar D

    Finally. There’s no more copies

  • Jordan Dixon

    “symbolic win for Apple then anything else.” *than.

  • the original iphone was a big POS.. i laughed at it… it was slow as hell and could not send MMS..lolol