Apple earlier today updated the Apple TV interface with a new Apple Events section which contains a link to a live stream of today’s iPad mini press conference. The move prompting somewhat unusual speculation that the company will only provide a live stream as a courtesy to Apple TV owners. We provided some workaround solution at the bottom of this post and now Apple has made it official: you will be able to enjoy the live stream on either your Apple TV or by opening a page on Apple’s web site using the Safari browser on your iPhone, iPod touch, iPad, Mac or Windows PC…

As I noted earlier on Twitter, a new page dedicated to the October 23 event video just went live via the Apple Events home page.

It reads:

Watch a live video stream of the special event online or via Apple TV starting at 10:00 a.m. PDT.

Apple notes that live streaming video requires Safari 4 or later on Mac OS X v10.6 or later; Safari on iOS 4.2 or later. Streaming via Apple TV requires second- or third-generation Apple TV with software 5.0.2 or later.

The press conference begins at 10am Pacific / 1pm Eastern / 6pm Zulu time.

So, Apple basically screwed us live bloggers, right?

Not exactly.

Plenty of people just don’t have the time to sit through the whole thing. Some are working today, others may have crappy Internet connection or are on a metered plan. We have no doubt in our mind that the vast majority of folks prefer text and images coupled with some fun facts and analysis.

That’s what we’ll be providing here so stay tuned as iDownloadBlog brings you a comprehensive coverage of all the announcements related to today’s event and stay with us for some post-event tidbits and analysis.

  • Oh YES!! i hope they will continue doing this for future events

  • why the sudden live stream everywhere? i think they are hinting something to us

    • I don’t think its the first time.

    • Mohammad Ridwan

      Color acquisition

  • Falk M.

    They heard my complaints! 😛 ^^

    This is a good day. 🙂

  • Samantha Keri

    sad day for live bloggers 😀 Apple will be doing their wrk. hahahahaha

  • ic0dex

    From what I’ve heard in the past people pay $1000 to $2000 to go see these events that Apple holds, is this true?

  • seyss

    6PM ZULU. wtf?

    • Zulu Time = Coordinated Universal Time (UTC) = Greenwich Mean Time (GMT)

      • thanks for heads up

  • Can’t wait gonna watch it later on my iPad! 🙂

  • adnanala

    tahts worried because apple dont put live stream on his home page on iphone 5 event
    because ipad not cool on apple….

  • #smh Isn’t this exactly what they said? 😛

  • “OMG OMG OMG!” My thoughts seeing that it starts at ten and it’s currently 9:45. I guess I really am an Apple Fanboy! LOL

    And yeah, I think it’s cool they will be live streaming it.

  • Why can’t I watch it on my new iPad?
    There is a cross line on the play button indicating the video can not be played.