As expected, Apple here at San Jose’s California Theatre shared some news regarding Mac notebooks. AS MacBooks continue to outgrow the PC industry sixth year in a row, they remain both the leading desktop and notebook in the United States. Not one to be standing still, the company just took the wraps off a 13-inch MacBook Pro with a whopping 2,600-by-1,600 pixel resolution, or four times the number of pixels…

The 13-inch MacBook Pro is Apple’s best-selling notebook, Phil Schiller said before announcing something “so much better and cooler”.

The refreshed 13-incher weighs in at 3.75 pounds, almost a pound lighter. In fact, it’s Apple’s lightest MacBook Pro ever. It’s also  0.75 inch thin, or one-fifth thinner than before.

The display itself features rich color with deeper blacks, a 29 percent higher contrast ratio, 300 nits brigthness and 75 percent reduced reflection. It also has IPS technology for 178-degree viewing angle.

Apple kept the previous-generation 13-incher alongside the new, a bit pricier Retina model which starts at $1,699.

Here’s a look at the innards.

As you can see, the entry-level model costing $1,699 comes with a 2.5GHz dual-core Intel i5 chip with 8GB of RAM and 128GB of flash storage.

Looks quite nice, no?

  • Can you watch the live stream? I can’t 🙁

    • yeah but it laggs alot ^^

    • Yes, with Verizon 2-3Mbps DSL… it was very fluent, no lag at all.

  • ic0dex

    I think I’m going to spend $5000 today. I’m so getting the iMac and the 13″ MacBook. Just amazing!

    • NO!!! just get the MBP 13 retina and get a 27inch HD cinema thunderbolt display and a henge dock..!!!!!!!!

      • ic0dex

        Dude you’re fucken awesome! Smart! In this case I will buy the 15″ RD

  • Greg Hao

    Wait, in all the various specs, memory is at 8GB. Does this mean that in the retina 13″ MBP 8GB is the max memory?

    • Yes, there is no upgrade option for the memory…

      • Greg Hao

        What the hell? it was bad enough on the 15″ that you _had_ to order max memory on day 1 in a “pro” machine but now you can’t even get to 16GB on this new 13″? What a joke of a pro designation.

      • OMG if that is tru then that is a big flaw… the regular new MBP 13″ is a better option

    • No, anything after 2011 maybe even before 2011 on some models but I defiantly know that any Macbook Pro 2011 and after is is upgradable to 16GB of RAM go to Crucial’s website you will see. It is cheap too.

  • Alrighttttttt, So gotta say… Little disappointed with the specs on the 13″ MBP with Retina. No Quad Core??? come on!!!!! Notice in the two different 13″ MBP with Retina Display models the PROCESSORS ARE EXACTLY THE SAME!!!!! and the price goes up $300 to expand the flash storage from 128GB to 256GB???? Has Apple not noticed that people know how to buy after market SSD Drives and Aftermarket RAM??? People aren’t stupid anymore Apple. Cut the crap!!!!! Stop Ripping us off!!! Anyway, I think the Retina Display is cool, but not that cool. Gonna go with the 13 inch without Retina that has a 2.9Ghz Processor, Turbo Boost up to 3.6Ghz & then upgrade the Hard Drive to a Hybrid SSD+HDD, and put 16GB of RAM in there and stillllll save money!!!!!!!

  • macbreaker