Rumors that Amazon is working on its own smartphone have been bouncing around for nearly a year now. But the speculation has really ramped up over the past couple of weeks.

Following a scoop from Bloomberg last week, a new report is out today claiming that the online retailer is currently testing an Android handset with a 4-5-inch display…

The Wall Street Journal reports:

“Amazon is working with component suppliers in Asia to test a smartphone, people familiar with the situation said, suggesting that the Internet retail giant, which sells the Kindle Fire tablet computers, is considering broadening its mobile-device offerings.

Officials at some of Amazon’s parts suppliers, who declined to be named, said the Seattle-based company is testing a smartphone and mass production of the new device may start late this year or early next year.”

As we’ve said before, Amazon poses a major threat to smartphone manufacturers, with an ecosystem that rivals Apple’s. It has its own app store, media content (music, TV, movies) and a massive e-book library.

But make no mistake, the smartphone space is brutal. Veteran companies like Nokia and RIM are struggling to sell handsets. If Amazon wants to run with the big boys, it’s going to have to come up with something more compelling than the Kindle Fire.

So far, it sounds interesting. We’re imagining a 4-5-inch (well, 5-inches would be too big) device running a forked version of the latest Android release, and chock full of high-end components. If that’s the case, then Amazon might just have a hit on its hands.

Boy, the pressure just continues to mount for Apple to turn heads this fall with the next-generation iPhone, doesn’t it?

Do you think Amazon has a shot at gaining smartphone marketshare?

[The Verge]

  • Anyone else making a phone… GM. FORD. WARNER BROTHERS ? Sorry but I just don’t think that these other phones will cut it… Nokia is a phone maker and there finding it hard at the mo….
    And thats not to mention BB

    • Marvin Wallace

      i would buy a gm phone powered by a Vortec V8

      • Sina

        lol

    • pigsy101

      Hardware isn’t the issue. You point out Nokia is a phone maker …. which has stuffed up due to their operating system being outdated which is why they jumped in bed with MS. BB stuffed up due to software too …. and lagged in hardware but mainly software.

      Samsung have always been into components and have been producing mobiles for awhile. Their early phones were absolutely awful! Until Android came along and they invested in developing it.

      Hardware is cheap, cheap, cheap and you your very self can go online and order, re-badge your very own phone or tablet from China. It’s very, very simple. The likes of like Amazon and Facebook only need to make sure they pay for good components from the hardware prospective. The real selling points for companies like Amazon and Facebook to take on iPhone and Samsung is marketing their integration of services and make sure they invest in software development and knowing/listening/directing the mobile culture.

      Who knows who’ll have the top phone/tablet/wearable integration in 5 years? iPhone, Nokia, Samsung, LG, HTC, China Mobile, AT&T, Virgin, Amazon, Facebook, Google etc etc ….. there’s a very good chance it might even been an unknown start-up happening right now.

      • My point was all of a sudden everyone wants to make s phone. And to cut it it’s got to sell better than a Nokai and BB to at least stand a chance.. And with this to staring to fall because of the dominance of Apple and Samsung .. I don’t think a new phone from anyone other than these two can at the moment cut..
        And at the moment I do mean atleast for the next 3/5 years

      • This little box on this Disqus is a joke… Can not edit anything and if you miss a typo it is not seen infill you post it and them it’s to fiddle to change it.. Stupid Disqus