Apple has started airing a new iPad commercial this evening entitled “Do It All.” As the name suggests, the ad gives examples of some of the many things you can do with the tablet.

The spot covers everything from sending an email to creating a presentation. And the commercial ends with the tagline “Do it all more beautifully, with the Retina display on iPad…”

Perhaps more interesting than the ad itself, is the timing of its release. It appears that Apple intentionally set up the commercial to run just hours after Microsoft’s big tablet announcement.

But Apple doesn’t have much to worry about — at least for now. Despite unveiling the Surface today, Microsoft has yet to name the tablet’s price, or even a proper release date.

Nevertheless, what did you think of the new TV spot?


  • Matthew Tanner

    1st 🙂

    • Your family must be so proud. You deserve to own this website. Hey guys, call in the media! This guy’s first!

    • want a medal?

  • The last couple days I haven’t been able to view the YouTube videos on idb, anyone have any idea why? Or having the same issue? I’m on 5.1.1 iPad 2.

    • Are you jailbroken? Maybe you have protube installed?

      • I am jailbroken, and had Protube, but I removed it and rebooted and they still don’t work. I can watch YouTube on here just not on idb the last couple days…

      • Well, I restored my iPad and retail broke it and everything seems to be working fine again.. Weird.

      • So I commented back a few minutes ago and now I don’t see my comment, hmmm. Anyway, I said that I am jail broken and I did have the protube app, but I removed it, closed out safari from my app switcher, cleared cookies and cache etc, and rebooted and still nothing.. strangely though, I can watch videos on YouTube through safari with no problem.

      • Also, I can view the video here on my iPhone 4 running the same tweaks.

    • Do you have Protube installed? Or the youtube app hidden?

  • Leiryv

    ON IPAD! finally, not on NEW IPAD

  • Video tutorials .. 🙂

  • Shubhangi

    this ipad commercial do it all is really fantastic

  • Awsome add

  • What Apps are demonstrated except the Apples own apps (iBooks, iMovie, Mail etc) ?

  • Aric Bolf

    That is an awesome commercial. It hit me emotionally. That’s a very powerful motivation.

  • A great commercial for a great device!