Rumor: Apple launching feature-complete Apple TV software for iTV at WWDC

By , May 30, 2012

According to a new report, Apple is readying a much more feature-complete version of the operating system that drives its Apple TV set-top box.

Sources tell it’s also bound to power that rumored HD TV set. It wasn’t immediately clear from the report whether the enhanced OS will also support the $99 hockey puck and how it might tie with iOS 6.

The company will allegedly launch it at the upcoming WWDC developers conference in San Francisco which begins with a keynote on June 11 at 10am PST…

Boy Genius Report has the story:

We’ve heard Apple is actively trying to court manufacturers to use a new “control out” API in order for third-party manufacturers to make accessories that are compatible with the new Apple TV OS and the upcoming “iTV.”

It’s said that by using the API, it will be possible to control any connected components all from the Apple remote (and the Apple remote iOS app as well, we’re assuming).

Author and editor Jonathan Geller stopped short of naming this “trusted source” in his story. My own sources were unable to corroborate Geller’s report.

So in a nutshell, this API would let third-parties build accessories allowing your iTV to control various devices, similar to the accessories control APIs in iOS.

I like the idea of bringing order to the mess that is my living room, with so many confusing remotes to control various boxes.

The control out API is said to work with all aspects of various popular components, even allowing control over things like program guides on a cable operators’ set top boxes and other hardware components.

Theoretically speaking, an updated iOS Remote app should let us control “various popular components” via our iPhone, iPad or iPod touch.

It’s unclear how Apple’s current infrared remote would lend itself to the API.

Perhaps a brand new Apple Remote hardware is in the works?

I was kinda hoping that an HD TV from Apple would run iOS 6.

The rumor makes sense to the extent that Apple would want to provide developers with a working build of a new Apple TV software so they have time to write apps in time for a rumored December introduction of an HD TV set.

Tim Cook yesterday said that the Apple TV set-top box remains “an experiment”, but also revealed a twofold increase in annualized sales this year as the company moved 2.7 million units in 2012 so far, nearly matching the 2.8 million units sold throughout last year.

He also said Apple will “pulling the string” to see where the Apple TV goes.

What do you guys think?

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  • Jude Johnpeter

    i think the software should be part of iTV’s OS but not the whole OS
    iTV should have a different UI and a completely different OS than the apple TV
    if they both ran the same thing then whats the point of owning an iTV when you can get the same thing in an apple TV for lot cheaper

  • http://twitter.com/klouud Timothy Polumbo

    hopefully it will support all previous iterations of the Apple TV – I fear that the Apple TV and iTV’s will fall victim to the “left behind” approach that Apple has to take with the iPhone/iPod and new updates due to hardware limitations.

  • http://www.GoldenGateDomains.com/ Golden Gate Domains

    Here is an idea for the new Apple “TV” (or “Hub”) making it a computer and adding the API functionality how about this:
    1) Home security monitoring – tied in to your surveillance cameras – you hear a noise out front, you use the remote control (or iOS device), a PIP screen pops up on your Apple TV’s screen, showing your surveillance cameras, then you select your camera for the front yard to take a quick look!

    2) Environmental Control – dim lights, turn on/off air conditioning, turn on/off gas fireplace, integrate with other advanced systems like open/close blinds, windows, lock doors, etc.

    3) Exterior Control – start/stop sprinklers, turn on/off yard lights, etc.

    4) iOS Integration – at work or on vacation – and you want to check in to look around the house? Use your iPhone or iPad, or login through your iCloud account. You can check up on the Baby Sitter – or look in on your teen age kids who “swore to you” that they won’t hold a “party” while you take your Mexican Cruise!

    Anyways, I know all these features are basically happening now individually, and some features have been around for a while – but so was downloading music and listening to it on digital music players was around before the iPod.

    But, leave it up to Apple to SIMPLIFY the integration so it just is “plug and play” and WORKS!!!

    That is what made the iPod great! That is what will make the future “Apple Home” (dare I cliche it as iHome…).

    Anyways, I hope that Tim and the late Steve had the integration of these concepts in to a single “Hub” (ah ha!) as their vision of a true future for us and our living spaces!