According to a new research note out today, compared to its launch-week usage share, the new iPad is now being more widely used in the United States than the original iPad, launched in April 2010.

That’s good news for Apple’s post-PC strategy, one that will hopefully put to rest concerns that the Retina display, faster GPU and better cameras won’t entice would-be buyers enough to take the plunge.

Quite the contrary, the iPad 3 is picking up considerable steam even if much of its growth in the United States comes from owners of the original iPad and iPad 2 upgrading to the third-generation model…

According to a blog post over at Localytics, two months in and the new iPad has overtaken the original model in usage share.

Specifically, the third-generation iPad now claims a cool one-fifth of the market for all iPads in the United States, or 20 percent. That’s a 50 percent increase over the 14 percent share the analytics firm recorded in the first four days of iPad 3 availability.

Bear in mind that there were only four million units of the new iPad on the market during the launch week – and that includes nine other markets, not just the United States.

The iPad 2 remains in the lead with three times higher usage share versus the new iPad.

Localytics observes:

While its swift overtaking of the original iPad is impressive, it has a long way to go to leapfrog the iPad 2, which is still available in 16GB capacity for $100 less than the third-generation iPad’s basic model.

It’s worth pointing out that Localiytics derives these numbers from third-party apps using its analytics solutions.

Therefore, their survey may not be an accurate representative of the overall market, but it certainly highlights key trends.

During the iPad 3 launch week, the original iPad had a 24 percent share and the iPad 2 recorded a 62 percent share.

Since then, the iPad 2 has lost two percentage points and the original iPad has slipped by four percentage points.

To me, there’s only one conclusion: literally all of the iPad 3 growth in the United States has come from iPad 1 and 2 owners upgrading their devices.

If true, that has got to be a worrying sign.

Maybe I’m reading too much into these numbers?

  • Dom

    I would say that’s easily because most “regular” users don’t see much benefit in the upgrade. And those who didn’t have an iPad bought the iPad 2 because it was cheaper. My In-Laws did that exact same thing. I had no chance in convincing them to purchase one with a Retina display or quad-core graphics..

    • Anonymous

      I chose the iPad 2, not because it was cheaper but because it had far more positives than negatives which is something that can’t be said about the new iPad. The heat issues and charging issues are very real and were something that influenced my decision but the Retina display was the main attraction for me as I couldn’t give a shiny shite about the cameras because I can honestly say the occasion will never arise where I would choose to use my iPad for either stills or video.

      As I said, the screen was the only serious reason I would have chose the new iPad over the iPad 2 but when I saw them side by side it was easy for me. Some people may like the over saturated new iPad, I don’t. Some people might like that it looks a bit sharper, it’s not £70’s worth of sharpness so again it wasn’t a factor. The main concern I had was all the talk of being able to see the pixels and all the videos on Youtube showing it, that had me concerned but when I decided to check for myself and not believe all the hype from Apple about how good it was, I came to the realisation that yes, you can see pixels on the iPad 2 ….. When you hold it 4″ from your face, who does that? when I held it at arms length it was no different and tbh the colours and cooler look on the iPad 2 was way more appealing than the warm, heavily saturated new iPad.

      • KewlDewd

        I didn’t know the heat and battery thing were still considered issues. Mine warms up slightly under heavy graphics use. And honestly I didn’t know the battery charging thing was ever an issue. It’s a bigger batter and it takes longer to charge.

        As far as screen comparisons, that’s certainly subjective, but at a normal viewing distance I can see pixels on iPad 2. I’m part of an ebook publishing team, and when we compared the 2 side by side, the new iPad was more than a bit sharper and certain colors on the 2 appeared almost washed out in comparison. More saturated on the new iPad but certainly not oversaturated. Color, overall, seems very accurate. We’re impressed and definitely feel it’s worth the upgrade. But that’s coming from someone in visual arts. I understand if some don’t feel it’s a huge difference.

      • Anonymous

        That’s just your opinion, we’re all entitled to one.

      • KewlDewd

        “That’s just your opinion, we’re all entitled to one.”

        LOL…thank you captain obvious.

      • Dom

        The point here is, the new iPad is much better performance wise than the iPad 2. That’s not opinion, that’s fact. And to me, spending the little extra on a better device isn’t really a big deal. Obviously you don’t remember all the display issues or other various problems the iPad 2 “had” as well. Some were real, some were over exaggerated. It’s the same thing every time an Apple device comes out. Do some research on all those iPad 2 issues that came up last year.

  • iPad 2 is “100$ cheaper now”, yeah if you live in US… In the rest of the world, the price difference is less than 100$ :/

    • Anonymous

      True, £70 cheaper here in the UK.