In a note to investors today, Sterne Agee analyst Shaw Wu said that it was a “question of when, not if” Apple would release the rumored 7.85-inch iPad. He believes it would make strategic sense for it to expand its tablet family.

“A smaller iPad would be the competition’s worst nightmare,” he explained. Apple’s competitors are already having trouble beating the company on price at $399 and $499. They wouldn’t stand a chance against a $299 tablet…

The only thing the analyst doesn’t know is when Apple will pull the trigger on the so-called “iPad mini.”

“We do not sense that the release of an iPad mini is imminent and quite frankly, exact time is difficult to predict. However, we do believe it makes both fundamental and strategic sense for AAPL to address at some point.”

Outside of Wu’s predictions, we’ve seen plenty of evidence that suggests Apple is working on a smaller tablet. It reportedly has a 1024 x 768 display and would undercut the current iPad 2, which starts at just $399, in price.


  • Uff, every Day a New story about a smaller iPad or a bigger iPhone, i can’t hear them anymore

  • Anonymous

    I personally don’t feel they need to do this, nor do I think there’s a screaming market for a slightly smaller iPad.

    I am happy with my iPad, I’ve never thought “This is great, but I wish it was a few inches smaller…”

    If you want small, use an iPhone, if you want to work on a bigger canvas, use an iPad. There shouldn’t be a need for anything in-between – or at least I can’t think of one.

  • I love the idea of a smaller tablet.

    Why? Because it fits perfectly in a woman’s smaller purse, and also, it fits (hopefully) perfectly in the inside pocket of a man’s suit jacket.

    Can you imagine how many sales persons would buy this smaller sized iPad, if it were to fit in the inside of a small purse or a man’s suit jacket pocket?

    With the lightness and convenience it would make doing a sales job much easier. Product brochures at your fingertips, online application forms, ready to fill out. Promo videos one click away!

    People (like me) would purchase a mini even thought I own an iPhone and also the iPad.

  • Anonymous

    Smaller Ipad….The Iphone? if not, something like the galaxy note?

  • Like what Steve Jobs said, “One idea, one product”, nuff said