It’s finally happened, folks. Apple has officially announced its next iPhone event to take place on October 4th. The Loop reports that Apple has sent out invites saying that the event will be held on October 4th at Apple’s Cupertino headquarters campus, as was previously reported.

The message simple says: “Let’s talk iPhone.

The event will be held at 10:00 am PT.

Apple is expected to unveil a new iPhone will significant spec upgrades and the secret iOS 5 feature called “Assistant.” It’s also rumored that Apple will introduce a cheaper, re-tooled iPhone 4 or a 3G-capable iPod touch.

Mark your calendars! And stay tuned to iDB for coverage!

Who’s excited?