I can already see eyes rolling after reading the headline: “Great, another iPhone 5 rumor.” If that’s the case, then move along. Complaining that there’s too much talk about the upcoming iPhone on an iPhone-focused website is like complaining there’s too much chocolate in your chocolate milk.

However, if you are anxiously awaiting the device’s impending launch, you’ll likely be happy to hear this particular piece of gossip. A Sterne Agee analyst told investors this morning that the iPhone 5 won’t be the “modest update” that a lot of folks are expecting…

If you’re thinking this is another meritless rumor compiled to get a publication more web traffic, you’re a bit off. A quick Google search of Sterne Agee takes you to the firm’s website, which proudly states that the company has been doing business for over 100 years.

Keeping that in mind, analyst Shaw Wu distributed a note to shareholders today with information he’s received regarding Apple’s upcoming smartphone. He claims the device will be thinner, lighter, and more powerful than its predecessor, and will also sport a larger display.

As BGR points out, none of this is really new information. We’ve been hearing similar reports since as far back as February of this year. However, this is one of the first times that a highly-visible analyst has gone against the grain of previous speculation, suggesting that the iPhone 5’s changes would only be internal.

So can we expect a redesign or not? Consider this: Apple is on an unprecedented run right now. They’ve exceeded sales projections for a consecutive 13 quarters up to this point. If they released a product similar to the iPhone 4, in the face of quality Android offerings, their streak would undoubtedly come to a halt.

Of course, there is still the possibility that Apple could be introducing 2 different models of the iPhone this Fall. A low-end version that looks similar to the iPhone 4, and a redesigned flagship model to take on the competition. Whatever the case, it certainly looks like the next few months will be anything but boring.

What do you think? Modest upgrade, major upgrade, or both?

  • Dick Fontaine

    No amount of chocolate is too much chocolate…unless of course it’s imitation chocolate

    • +1 but imitation choc from apple is better then real choc from others.

  • ya do me iphone 5 is this goood

  • I’m just saying that I have been waiting 2+ years to upgrade my 3GS. The iPhone 4 wasn’t a big enough upgrade for me to consider, 1 year after buying my 3GS. If I have to wait any longer than September – for a device that is only a modest upgrade… I will have to switch devices… I can’t handle the stress. Haha.

    • Sojo

      Hahaha amen to that!!!

  • Brandon

    I don’t know why I get excited over this even though I know I won’t be getting the iPhone 5.

    • Selcuk

      LOL +1

  • Masters

    This is the most patient I’ve ever been with anything, I don’t know h

  • Sojo

    Haha!!! Apple really know how to pull ever stretched penny. To the author….. Great intro…

  • Andrew

    Of course it will be thinner, lighter, and more powerful. Probably better battery life too. That’s not really bucking the trend, that’s all excpected IMO, else why even release a new model? The only thing he mentions that is kind of “ok, maybe I do want one” is the new, bigger display.

    But I think the #1 biggest factor in sales of the iphone 5 will be how the carriers handle early upgrades. Can those of us who currently have the iphone 4 get an iphone 5? If so, the sales numbers will be enormous, almost regardless of how many new features and upgrades they pack into it. If not, the iphone 6 will be the one with huge sales numbers, again, almost regardless of what they put in the iphone 5.

    I’d like to see some analyst take a stab at how early upgrades will be considered for those of us that have had the iphone 4 since launch, and even those of us who have had it for a year.

  • Steve

    WOW “He claims the device will be thinner, lighter, and more powerful than its predecessor, and will also sport a larger display.” & here’s me thinking Apple were gonna go for the thicker, heavier and more sluggish design. Oh and sporting a new trendy smaller screen. This guy is a genius.

    • I was thinking thr same thing. This took me compleatly be suprise!

  • old tom

    i need a new cool phone for my business cell. ive really gotten used to having the bigger 4.3″ screen on the loaner htc inspire im using. So a larger display on a “next gen” iphone would be super cool so i can get back to what i like best. android is ok, but going from a 4.3 screen and then looking at my wifes 3gs screen size almost makes my old tired eyes burst into flames trying to see the smaller stuff :P:P
    so please, steve, if you or 1 of you minions lurking around ther interwebz sees this post, please hurry up and release this new iphone for me!! Im up for an upgrade in september so i know you’ll release this phone just in time for me to get 1. my eyes and visual health thank you in advance.

  • Emre SUMENGEN

    Any news is as good as the other, that’s right… But “rumor” and “speculation” isn’t really “news”, IMO..

    And, @old tom: Why not buy a tablet? Or glasses? :)))

    I can live with a screen size increase, but i hope device wouldn’t get any bigger than this… This is the ultimate size for me…

    • Chris

      +1, I personally don’t care for a bigger screen, I want the smallest device possible and any bigger screen is going to push it up to the size of HTC handsets which are like bricks in the hand. I care more about the camera, processor etc and what it can do rather than how big the screen is to play games, it’s a phone at the end of the day not a tablet or console.

      • Fedal Castrol

        I hope they make a 20 inch screen so I can carry my phone in a back pack. C’mon you’re going to tell me you don’t care about the screen size? If that’s the case go get yourself a motorola razor then.

    • old tom

      have an ipad(woot!!) and glasses(booo!!). ipad looks funny held up to the side of your head using it as a voip phone :):)
      and, well, i dont guess i can get better glasses than what i have.
      getting old just plain sux.
      a slightly larger than current overall form factor of the iphone would be nice with a screen size in the 4inch range. but i agree with you. the overall chassis size of the ip4 is just about right. slightly bigger would be ok, but going the route of say the samsung infuse i think would be a tad of a stretch for apple. at least while el jobso is around anyways.

  • I agree with Chris… I don’t really need a bigger screen (brick) – the current iPhone4 fits in my pocket perfectly, fits in the consol of my vehicle perfectly and fits in my hand perfectly.

    If I need a bigger screen….. It’s called the iPad2, which I also own and love!

    – Eric

  • Petis

    Thinner, bigger screen, lighter,… that is not a major upgrade, you wil hardly notice these changes

  • Li

    I need 2% of apples profit each year!!! Not greedy just 2%

  • Li

    I want 2% of apples profit each year!!! Not greedy just 2%

  • Kimdalanxa

    After all, size soes matter! 😉

  • Tsiv

    Hey! A longwinded article telling us you don’t know toss!

    [On the other hand, it’s fully beyond me why shareholders at Sterne Agee might be sitting around waiting for news on the iP5s specs at all.]