The original Apple Watch debuted in April 2015 in a few markets, with Apple pushing the $10,000-$17,000 Apple Watch Edition aggressively via pop up shops found in high-profile department stores, including Galeries Lafayette in Paris, Selfridges in London and Isetan in Tokyo. But those pop up shops won’t be open for much longer, it would seem.
As reported by French blog Mac4Ever, Apple will be closing the mini-store in Galeries Lafayette effective January 2017 due to poor sales of the device at the location.
Apple on Friday announced (via iGen.fr) grand opening for Apple Watch stores-within-a-store located in high-end department stores in London, Paris and Tokyo. The company’s UK Retail website confirms that the Selfridges Apple Watch shop will open doors to business on Friday, April 10, at 9am local time.
Located on London’s 400 Oxford Street, the Selfridges shop is just across the popular Wonder Room shopping hall where a bunch of watch brands and jewelers operate their luxury shops. Apple previously said pre-orders for the wearable device will kick off on April 10.