Apple dismisses 200+ employees from its stealthy autonomous vehicle initiative

Apple this week reportedly laid off more than two-hundred employees from its stealthy autonomous vehicle group, dubbed Project Titan.

Other employees who were impacted by the project's restructuring are staying at Apple, but moving to different parts of the company.

According to people familiar with Apple's motives who spoke with CNBC, the layoffs were internally billed "as a kind of restructuring under the relatively new leadership."

A spokesperson for the California firm was quoted as saying:

We have an incredibly talented team working on autonomous systems and associated technologies at Apple. As the team focuses their work on several key areas for 2019, some groups are being moved to projects in other parts of the company, where they will support machine learning and other initiatives, across all of Apple.

We continue to believe there is a huge opportunity with autonomous systems, that Apple has unique capabilities to contribute, and that this is the most ambitious machine learning project ever.

"The most ambitious machine learning project ever" could not be a more apt description of any autonomous driving project, really.

Apple last August hired Doug Field, Tesla's engineering vice president, to lead the Project Titan team alongside Apple's former un-retired hardware chief Bob Mansfield.

Although investors have burned billions of dollars on autonomous driving startups and companies like Tesla, Uber, Waymo and Cruise, the technology just isn't there yet.

In 2016, Project Titan shifted focus from electric cars to autonomous driving systems, but fruits of those efforts have yet to materialize as details of what Apple's up to are hazy.

What do you think about Project Titan?

Let us know in the comments!

iPhones could soon replace our car keys


The Car Connectivity Consortium (CCC), which counts Apple as a charter member, has one goal in mind: to create a "digital key" standard that allows drivers to ditch their physical keys with NFC-enabled smartphones. In doing so, it might not be too long before you can use your iPhone to lock, unlock, start the engine, and share access to your car. 

Apple adds senior Waymo engineer to self-driving car team

Apple has picked up another high profile engineer for its self-driving car project. The Information reports that the company has hired Jaime Waydo, an autonomous vehicle expert who previously worked at NASA, and was more recently a senior engineer at Google's Waymo division.

Best summer accessories for iPhone and other Apple devices

Best Summer Accessories

After a long cold Winter, Summer is the time to get back outside and enjoy everything the world has to offer. Whether you plan on visiting a beach, conquering a hiking trail, or laying next to your pool, we’ve got you covered. On this list, you'll find some of the best Summer accessories that go perfectly with your iPhone and other Apple devices.