Pressured by the relentless crusade of state-owned media in China which have been dissing Apple in headlines for days over its warranty practices, Tim Cook yesterday issued an open letter.
Published on Apple's Chinese web site, the letter is basically a public apology addressed to the company's customers and fans in the 1.33 billion people country, now Apple's second-largest market. It's done its job (for now) as the iPhone maker appears to have earned back the media's respect in China.
The same major print and broadcast media that have been bad mouthing Apple throughout last week over its supposedly "unparalleled arrogance" is now singing praise to the company, with the country's Foreign Ministry officially approving Apple's apology...