As people continue to freak out over Apple’s forced iTunes download of U2’s new album titled “Songs of Innocence,” the New York Times newspaper has learned from sources that the value of the arrangement between the iPhone maker and the aging Irish rock band is in the ballpark of $100 million.
“To release U2’s album free, Apple paid the band and Universal an unspecified fee as a blanket royalty and committed to a marketing campaign for the band worth up to $100 million, according to several people briefed on the deal,” writes NYT.
And according to the band’s manager Guy Oseary, the Cupertino firm has other U2-backed music related projects in the works.