Coming soon after the introduction of its mobile payment system, Apple is hiring several high-profile tech executives from companies including American Express, Google, and PayPal. These new recruits are not only to help expand Apple Pay, the newly-announced method of paying for transactions both online and in retail stores, but to develop a loyalty system for Apple Pay.
This rewards program is reported as offering a free music, TV show, or app download to users after a transaction or number of transactions have been completed using Apple Pay. In this way, the merchant doesn't have to be affected at all, and Apple can work to promote its mobile payment system with an enticing loyalty system.