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New report offers behind-the-scenes look at Apple-HBO deal

Cody Lee ∙ Updated June 11, 2018

Alongside Tuesday's launch of HBO's new standalone streaming service, HBO Now, Fast Company published a wide-ranging interview with the network's chief executive Richard Plepler. The piece offers a behind-the-scenes look at how Now came about, and more interesting to us, how Apple got involved.

As Plepler tells it, HBO had been working on a streaming service for a few years, with plans to launch in 2016. But due to increasing competition from Netflix, and a looming takeover bid from media mogul Rubert Murdoch, they decided to speed up the timetable. So he gave his old friend Jimmy Iovine a call.

HBO NOW launches on Apple TV, iPhone and iPad with 30-day free trial

Christian Zibreg ∙ April 7, 2015

As previously announced at Apple's March 9 media event, HBO's online-only subscription services has just launched on Apple's $69 set-top box, the iPhone, iPad and on the web ahead of the series premiere of its hit show Game of Thrones on April 12.

The video subscription service will be available exclusively on the Apple TV and the iOS platform for a limited time. A free 30-day trial is available if you sign up in April, after which watching HBO NOW will set you back $14.99 each month.

Apple said to currently not have 4K plans for new Apple TV

Jake Smith ∙ April 5, 2015

So you thought the new 4K television you paid ridiculous amounts of money for during Christmas was going to be supported by Apple soon enough? Sorry bud, maybe a couple more years.

Apple scoopster John Paczkowski of Buzzfeed reports that when Apple's next-generation Apple TV is released to the market later this year, it will lack 4K video capability, even as the television industry grasps onto the new technology that provides a more detailed and immersive viewing experience.

Apple wants content partners to supply own streams for new TV service, says report

Jake Smith ∙ April 1, 2015

Apple wants content partners to supply their own streams for its upcoming web television service, Recode reports. The Cupertino-based company want the partners to handle not only the responsibility, but also the cost of their own streaming infrastructure for the rumored service.

New CNNgo channel launches on Apple TV, cable subscription required

Cody Lee ∙ Updated April 30, 2018

CNN announced on Wednesday that its new CNNgo channel is now available on Apple TV. This marks the first Turner brand to launch on Apple's set-top box, and it features the largest collection of CNN’s on-demand content to date.

In addition to on-demand programming, the channel also offers access to Live TV and shows, such as the popular Anthony Bourdain Parts Unknown and Anderson Cooper 360. Of course for these things you'll need cable credentials.

Apple TV gains TED Talks, Tastemade and Young Hollywood channels

Christian Zibreg ∙ Updated November 9, 2016

Apple continues adding new content sources to its recently-discounted $69 set-top box at a relentless pace, with news Tuesday that Apple TV owners can now enjoy content from TED Talks, Tastemade and Young Hollywood on their TV sets.

The three new channels were added to Apple's set-top box in the United States. Just recently, the Apple TV gained UFC, The Scene, Fusion, Daily Motion and other content sources.

Apple rumored to unveil slimmer Apple TV with App Store and Siri in June

Jake Smith ∙ March 20, 2015

John Paczowski of BuzzFeed reports Apple plans to show the rumored, redesigned, Apple TV this June at the World Wide Developers Conference, notably featuring an App Store and Siri.

Discovery, Viacom reportedly negotiating with Apple for spot on web TV service

Jake Smith ∙ March 17, 2015

The Wall Street Journal reports Discovery and Viacom are also in talks to join Apple's internet television service, following the publication's initial report on Monday detailing the initiative that will stream to the Apple TV.

Apple reportedly offering to share TV data to entice content partners

Cody Lee ∙ Updated April 30, 2018

Apple is offering to share data with programming partners to get them on board with its rumored streaming TV package, reports the New York Post. The outlet claims that the company is willing to share details such as who its viewers are, what they watch and when they watch them.

This type of information could help programmers better target shows to viewers and advertisers, who are increasingly chasing niche audiences. It also sounds like an about-face from Apple's current policy, which Tim Cook has frequently touted as a positive, to not share its user data.

NBC gearing up to launch Apple TV channel in second half of 2015

Christian Zibreg ∙ Updated November 30, 2016

The Wall Street Journal's story alleging Apple is gearing up to launch a web-based television service this fall with 25 cherry-picked channels for $30-$40 per month contains an important caveat: for now, Apple's talks with programmers about a TV bundle don't include NBCUniversal.

Be that as it may, a reliable blogger has provided credible evidence that NBC is planning to add its own channel to Apple's recently discounted $69 set-top box.

WSJ: Apple working to launch Internet TV service in September with 25 channels

Jake Smith ∙ March 16, 2015

The Wall Street Journal is reporting on Monday that Apple is in talks to launch an online television service in September, with roughly 25 channels on board, including big names ABC, CBS, and FOX networks.

Apple’s ‘Spring Forward’ keynote video posted to iTunes as downloadable podcast

Christian Zibreg ∙ March 10, 2015

Following yesterday's “Spring Forward” media event which brought us new Apple Watch details and pricing, an exclusive HBO Now launch on the now-discounted Apple TV, some interesting medical research news and a Retina-enabled twelve-inch MacBook with USB-Type C, Force Touch trackpad and silver, space grey and gold finishes, now the whole presentation can be downloaded and kept on your computer in the form of a video podcast.