Tim Bajarin, writing for Time magazine, is claiming that Apple may not be building an Amazon Echo rival after all. Instead, he said, the company could be more interested in turning Siri into a ubiquitous feature across its device lineup.
“After talking with Apple executives, I've come away with the impression that they're more interested in turning Siri into an omnipresent artificial assistant across devices, rather than designing a single device specifically to serve as a Siri machine,” he said.