Apple's new iPhone 7 and iPhone 7 Plus are each powered by a powerful A10 Fusion system on a chip that is not only faster than any iPhone ever made, but also significantly more power efficient.
The just-announced iPhone 7 will become available for pre-order on September 9, and start shipping September 16. The pricing for the smaller iPhone 7 starts at $649, as usual, but the iPhone 7 Plus gets a tad more expensive with a starting price of $769.
As rumored, both handsets will be available in 5 colors: Rose gold, Gold, Silver, Black and a new high gloss stainless finish called Jet Black. They will also come in new storage configurations: 32GB is the new entry level, 128GB, and 256GB for the high tier.
With the removal the 3.5mm headphone jack from the iPhone 7 and iPhone 7 Plus, Apple has answered many kinds of concerns with the all-new Apple wireless AirPods.
On Wednesday, Apple confirmed that the rumors are true: there is no headphone jack in the iPhone 7. Apple is including a new pair of EarPods in the box with the handset, as well as an adapter for connecting the headphones to the legacy 3.5mm port, and it also announced new wireless earbuds called AirPods.
Apple SVP Phil Schiller explains the move: "The reason to move on: courage. The courage to move on and do something new that betters all of us." Schiller says removing headphone jack will free up space, which is growing ever-limited with new components, and Apple's ultimate vision for mobile audio is "wireless."
As rumored, the iPhone 7 Plus features a significantly better camera system than that of the iPhone 7. It comes with dual 12MP rear cameras, with a wide-angle and telephoto lens, that make the handset capable of taking noticeably better photos.
With the two 12MP cameras, the iPhone 7 Plus is capable of 2x optical zoom and 10x software zoom. This means that you'll be able to get closer to your subject than ever before. You'll see a new button overlay on screen that says 1x, which you can tap to jump to 2x.
Apple has unveiled the all-new iPhone 7 and iPhone 7 Plus at Wednesday's keynote event and one of the biggest new features of the redesigned device is the updated rear-facing camera.
Trevor Edwards, president of the Nike brand, went on stage at Apple's event today to announce a collaboration with Apple regarding the Apple Watch. Called Apple Watch Nike+, it's not just the watch, it's your “perfect running partner” that delivers an elevated running experience.
But wait, is it a separate Apple Watch model or an app?
Tim Cook announced at the September 7th keynote that the Apple Watch is currently the #1 selling smartwatch in the world and ranks as the #2 watch brand in the world, right behind Rolex.
But all products can't stay the same forever, and Apple is moving forward with an all-new Apple Watch Series 2.
After amassing 500 million downloads around the world since its debut, Pokemon GO has become a cultural phenomenon. And now, it's about to become even better with news that Pokemon GO is coming to the Apple Watch. The main screen of the app shows you some stats regarding your activity (how far you walked, calories burned, etc) and, of course, pings you when a pokemon is nearby or you approach PokeStops.
Apple on Wednesday announced an update for its iWork suite with the addition of real-time collaboration. This works for Numbers, Pages and Keynote, and Apple demonstrated the feature live on stage by live-editing their own Keynote deck.
Shigeru Miyamoto, the world-renowned Japanese video game designer, producer and creator of the Mario Bros series, announced on stage at Apple's event today that the Mario Bros series is coming to iOS devices exclusively in the form of a new game, called Super Mario Run. It's got a one-handed mode with tap-based controls letting you jump, change Mario's direction and so forth.
Following a hilarious intro video with musician Pharrell and Late Late Show host James Corden, Tim Cook kicked off today's iPhone 7 event with a barrage of stats and updates. As usual, we've rounded up some of the more interesting points for you below.