U.S. wireless carrier Sprint announced Monday that it's buying one-third of Tidal, Jay Z's music-streaming service, in a bid to give customers exclusive content not available anywhere else. That's right, Tidal and its artists will produce exclusive content that will only be available to current and new Sprint customers.
While Sprint now owns 33 percent of Tidal, Jay Z & Co. will continue to run the artist-centric service. Sprint’s CEO Marcelo Claure will join Tidal’s Board of Directors.