How to show link previews by inserting rich links in the Mail app on iPhone, iPad, and Mac

Two iPhone mockups with one showing plain, blue links in the iOS Mail app and the other mockup showing rich links with URL title, site name, and image preview in the iOS 16 Mail app

The Mail app on iPhone, iPad, and Mac in iOS 16, iPadOS 16, and macOS Ventura supports adding rich links. These rich links with the page title, site name, and image provide more context at a glance. For example, it lets the receiver understand what the link is about only by seeing the title and image inside the email.

In this brief tutorial, we show you how to show the link preview by inserting rich web links to your emails sent via the Mail app. The entire process is very simple.