Apple to use new Reservation Pass service for retail iPhone 6 launch

apple pay iPhone 6 convenient

Apple is looking to utilize a new reservation system for customers lined up outside of its retail stores for the iPhone 6, reports 9to5Mac. According to the site, the company has been handing out training materials to employees for the new system, which is called “Reservation Pass.”

Reservation Pass is described as a virtual queue of sorts, allowing Apple employees to manage crowds and stockpiles more efficiently on hectic launch days. The system tracks customer line position, and syncs with a store’s inventory to make sure there are enough devices in stock.

If you’ve ever stood in line at an Apple Store for a major product launch, you know that their employees typically issue paper cards with model and color information to each customer prior to the store opening. This ensured customers that they would receive their desired product.

9to5Mac says that the new system will streamline the process, as well as add a few benefits. Customers will receive their digital reservation cards via SMS or email, and can actually leave the line and come back later that day to make their purchase—something discouraged in the past.

Both the iPhone 6 and iPhone 6 Plus will be available for preorder starting this Friday, and available for purchase in stores on September 19. Both handsets are available in 16GB, 64GB and 128GB capacities, and prices start at $199 and $299 respectively, with a two-year carrier contract.