Apple planning new flagship Manhattan Store in retail push

Apple Store (Fifth Avenue, exterior 001)

Apple is getting serious about its retail expansion, amongst record sales. The latest Apple Store murmurs are a new flagship store in New York City – an area where it’s already represented well in the streets.

Apple Store tracking blog “ifo Apple Store” is reporting a building permit has been issued for a greater Apple presence on New York City’s Upper East Side. The permits are dated May 15th and cover soil testing underneath the structure, and demolition of the building’s interior, costing $20,000 and $60,000 respectively.

Specifically, the building Apple is taking over is a former bank it acquired this year on Madison Avenue – famed for its advertising roots. The permit mentions Apple’s long-time architectural firm Bohlin Cywinski Jackson, and engineering firm Eckersley O’Callaghan, which specializes in glass structures like the 5th Avenue Apple Store has. However, not much will be done to the outside, suggesting Apple is respecting the historical roots of the bank.

Apple is also planning a store at the World Trade Center, which combined with the Madison Avenue store, would make for the seventh Apple Store in the Big Apple. Apple hasn’t officially confirmed either store, but the building permits make a great case for their opening.