One in two willing to pay a premium for the better Apple television interface

By Ed Sutherland on Dec 11, 2012

Here’s something to chew on as another Wall Street voice chimes in on the possibility of an Apple-made television set. In a survey, 47 percent of consumers say they are interested in an iTV with about the same number willing to pay more than a thousand bucks to put an Apple logo in their living room. Perhaps most intriguing is how one analyst opens the door to an iTV without the headaches of licensing content.

According to the survey by AlphaWise and Morgan Stanley, eleven percent of US head-of-households polled said they were “extremely interested” in an Apple television, with 36 percent “somewhat interested.” The 47 percent of interested consumers is greater than the number of people who were interested in the iPhone and iPad, when those Apple devices first entered the American conscious… Read More


Former VP calls iTV an ‘enduring fantasy’

By Christian Zibreg on Dec 10, 2012

As big shot analysts and Hollywood execs continue to argue whether or not Apple might ever build a standalone television set, people privy to the inner workings of Silicon Valley’s technology darling are not as convinced as the general public appears to be. Former Apple vice president Jean-Louis Gassée took to his blog to offer his take on Tim Cook’s recent comments in an NBC interview about television being an “area of intense interest” for Apple. He calls the mythical iTV an “enduring fantasy” and opines why the Apple TV set-top box is the only Apple television you’ll ever need… Read More


Apple trolling us with Apple TV apps and games?

By Christian Zibreg on Dec 10, 2012

Ahead of this year’s WWDC, BGR editor Jonathan Geller claimed Apple would release a software development kit allowing developers to write third-party apps for the $99 Apple TV set-top box. His prediction was incorrect because to this date the hardware runs just a few stock apps as Apple’s been consistent in disregarding calls to open up the platform to third-party programmers.

Gene Munster, arguably the biggest proponent of a standalone Apple television set, has no doubt in his mind that apps are coming to your telly, recently predicting Cupertino will offer an updated Apple TV box with a TV app store as early as next year. In fact, Apple may have inadvertently leaked this capability because the Apple TV’s Movies menu has been spotted running banners that promote holiday apps and games… Read More


Apple ‘more in tune’ with TVs than set-top box biz

By Ed Sutherland on Dec 7, 2012

Wall Street investors are among those intensely interested in Apple CEO Tim Cook’s remark that the iPad maker has “intense interest” in doing something about television. One observer believes Apple wants its logo on the king of the hill, top of the heap when it comes to consumer electronics: the television set. The company has never been one to work around the edges of an industry.

That’s why a Wells Fargo Securities analyst expects Apple to forgo a predicted set-top box and instead go for a full-blown Apple TV, calling it the “centerpiece of the living room”Read More


Cook: Apple television is an ‘area of intense interest’

By Christian Zibreg on Dec 6, 2012

NBC’s much hyped interview with Tim Cook is scheduled to air today at 10pm Eastern, 7pm Pacific time. The network has posted a preview of the show containing Cook’s interesting comment on the state of the elusive and long-rumored Apple television set. In it, Apple’s chief executive likened the Apple TV project and the living room to an “area of intense interest”, but refused to provide any more details.

Remembering how Steve Jobs had insisted on describing the $99 hockey puck as a hobby business, it’s certainly interesting that Cook now positions the living room as a business opportunity Apple is keen on taking to the next level. Perhaps the rumored Xbox TV project from Microsoft has forced Apple to re-consider its “hobby” stance? Read More


Sharp launches a 32-inch Retina monitor that cries for an Apple HD TV

By Christian Zibreg on Nov 28, 2012

Sharp, the struggling Japanese consumer electronics maker, is finally taking its low-power IGZO (indium gallium zinc oxide) panels off the ground, announcing Wednesday a 32-inch monitor built around this proprietary display tech. And with 4K resolution of 3,840-by-2,160 pixels, it’s a marvel of cutting-edge display engineering.

That’s four times the pixels of the current full HD standard which maxes out at 1,920-by-1,080 pixels. In addition to low power consumption, the new monitor achieves the industry’s thinnest profile by adopting a specially designed edge LED backlight that’s only 35mm deep… Read More


Conceptual renders imagine iTV interface

By Christian Zibreg on Nov 26, 2012

A member of The Verge forums posted a series of intriguing images depicting an à la carte heaven where the Apple TV box serves entertainment from pretty much any source imaginable, be it DLNA devices on the local network, your cable or satellite provider web sources like iTunes and YouTube – even premium channels like HBO and Fox. Regardless of the source, the concept calls for a unified interface bringing together all the different media sources in one central place, with voice-activated search, electronic program guides and other perks… Read More


Munster: Apple to kick off 2013 with iTV (and other wild predictions)

By Ed Sutherland on Nov 20, 2012

Like the left-over turkey that just won’t disappear from the fridge, talk of a full-blown, Apple-branded HD television set – the mythical iTV – lingers on in the minds of Wall Street seers. The product could carry a price of $1,500 and $2,000 and be introduced in time for Christmas 2013, one analyst forecast Tuesday. The shiny television product launch would highlight a long list of new products for Apple fans of all stripes.

Although Apple’s goal of offering à la carte TV programming  is viewed as “unlikely,” some of the features made popular on the iPhone and iPad could be headed to a big-screen TV set spanning between 42 and 55 inches, according to perhaps the most vocal iTV proponent out there, Gene Munster of Piper Jaffray… Read More


Talk of Apple getting into TV space is premature

By Ed Sutherland on Nov 16, 2012

The holidays are a season when people believe in the impossible. But just as a fat man and a string of reindeer criss-crossing the globe overnight is a stretch of the imagination, so is the belief that Apple is about to get into the TV business. Like children wanting to believe, analysts have renewed speculation that the Cupertino firm is set to enter the fractious TV sector.

Not so fast, says one season observer. What some on Wall Street interpret as the “imminent launch” of an HD TV bearing the Apple logo likely is the iPhone maker simply exploring the cable television terrain ahead of a new product… Read More


Analyst says Apple TV product is ‘imminent’

By Cody Lee on Nov 15, 2012

Apple TV talk has really died down over the past few months, but the rumors of the device have been pretty persistent over the past few years. Analysts and tech pundits continue to believe that we’ll see something in the not-so-distant future.

The latest testimony comes from Jefferies & Co. analyst James Kisner. In a note to investors this morning, Kisner said that after speaking with his industry contacts, he believes the launch of an Apple television product is “imminent…” Read More


Media mogul Mark Cuban talks future of Apple TV

By Cody Lee on Oct 31, 2012

Mark Cuban, for those who haven’t heard of him, is a self-made billionaire. He owns the NBA’s Dallas Mavericks, Landmark Theaters and Magnolia Pictures. Needless to say when he talks, people listen.

And recently, the media mogul had some things to say about what Apple’s next play in the TV industry should be. In short, he believes the Cupertino company would do well to make an integrated set-top box… Read More


Apple’s next big thing is an intelligent remote? I should have been an analyst.

By Christian Zibreg on Oct 9, 2012

With the successful iPhone 5 launch now behind us and the rumored iPad mini introduction allegedly upon us later this month, the rumor-mill is no doubt busy thinking about Apple’s next big thing. The mythical Apple television set instantly springs to mind, dubbed by the media as the iTV. Not so fast. According to one analyst, an intelligent remote rather than a standalone HD TV set is up next for the Cupertino, California designer of shiny gadgets… Read More


Studios see Amazon as Netflix alternative

By Ed Sutherland on Sep 7, 2012

Amazon, hot off of Thursday’s Kindle Fire HD announcement, is downplaying a report the Internet retailer is being courted by some studios to take on Netflix. Studios would love Amazon to spin-off the video-streaming portion of Amazon Prime, according to one report.

“Some content owners I’ve talked to say they like the idea so much that they’ll compel Jeff Bezos to do it whether he wants to or not,” reports All Things Digital‘s Peter Kafka. However, Amazon CEO Jeff Bezos is playing hard-to-get… Read More


Bloomberg says no new Apple TV products in 2012

By Cody Lee on Sep 6, 2012

Despite the lack of evidence, some pundits still maintain that an Apple television set is coming. In fact, just last month analyst Peter Misek told investors that an Apple HDTV was already in production.

There’s also been some recent chatter that the company’s working with cable companies on a set-top box. But according to a new report, we won’t be seeing any new TV products from Apple this year… Read More


After speaking with Apple execs, analyst says no TV anytime soon

By Cody Lee on Aug 24, 2012

Even after The Wall Street Journal reported that Apple is working with cable providers on a digital set-top box, iTV rumors have continued to swirl. It’s been that way for several months now, despite the fact that there’s zero evidence.

A majority of the speculation has come from analysts, who point to supply chain channel checks and other sources as proof Apple is preparing to enter the TV industry. But after speaking with the company’s top executives, this analyst says that an ATV set is very unlikely in the near future… Read More


Foxconn now wants one-fifth of Sharp as iTV meme picks up steam

By Christian Zibreg on Aug 17, 2012

Funny thing how, after a period of inconsistent rumor mongering, all the pieces of an Apple branded television set rumor appear to be falling in place. First, the Wall Street Journal threw its credibility behind the iTV meme yesterday with a pair of stories describing a set-top box, likely a next-gen Apple TV, that could tap iCloud to store shows the instant they air and work with premium cable TV content.

Then earlier today we’ve learned via an analyst note that the iTV could be in production as we speak and that Apple is planning to offer both a standalone $1,250 HD TV set with AT&T‘s UVerse and Verizon’s FiOS contract and content deals, as well as a much cheaper and more advanced set-top box for Comcast customers.

And just as I explained the intricacies of a cool gesture recognition technology that iTV is thought to incorporate, a new report from Japan says Apple’s favorite contract manufacturer Foxconn is now asking to double its planned stake in Sharp to as much as twenty percent, up from the originally agreed 9.9 percentRead More


Here’s gesture recognition tech Apple probably licensed for iTV

By Christian Zibreg on Aug 17, 2012

Jefferies & Co’s Peter Misek wrote in today’s note to clients that production of the rumored Apple-branded HD TV is in full swing. While we suspect there would have been plenty of leaks ahead of manufacturing ramp up, a pair of The Wall Street Journal reports yesterday (here and here) did claim that Apple’s been working on a set-top box with cloud DVR features and the ability to retrieve premium cable TV content.

Whatever living room gizmo Apple may have in the works (or in manufacturing), it could rely heavily on hand gestures seen in sci-fi movies like Minority Report. In order to nail gesture recognition in 3D space, Apple allegedly licensed a technology from JDS Uniphase Corporation (JDSU).

Here’s what so special about it… Read More


iPad mini and iTV in full production, analyst claims

By Christian Zibreg on Aug 17, 2012

Hot on the heels of a pair of reports by usually credible The Wall Street Journal asserting Apple’s been working on a set-top box with cloud DVR and premium cable TV content, an analyst wrote in a note to clients today that a rumored iPad mini and an Apple-branded television set are both in full production now.

Based on supply checks, the note calls for 25 million iPad mini units for the September quarter and an additional 30 million units for the December quarter, which would peg iPad mini shipments for the calendar 2012 at a cool 55 million units…. Read More


Apple’s new set-top box rumored to feature cloud DVR, social integration and more

By Cody Lee on Aug 16, 2012

Yesterday, a scoop from The Wall Street Journal sent shockwaves through the Apple community, claiming that the fruit company is now focused on building a cable receiver of sorts, rather than the long-rumored TV set.

Today, the publication added some new information to its initial report, offering up more details about the set-top box. It’s said to feature an iPad-like interface, and is designed to simplify the we access and view content… Read More


Apple reportedly in talks with cable operators over set top box

By Cody Lee on Aug 15, 2012

Speculation regarding the mythical Apple TV set has quieted down in recent weeks. Apple has long been rumored to be working on a full-blown television, but the product has yet to materialize.

According to a new report, that may be because Apple’s TV plans have changed direction. The Wall Street Journal is claiming it has learned that the company is now working on a cable box… Read More