Apple today posted a new photography-focused iPhone X ad on its official YouTube channel.

Titled “Studio in your pocket” and running 30 seconds long, the spot highlights the DepthCamera-based Portrait Lighting features that are exclusive to your iPhone X. For those wondering, the video embedded below is set to the song “La Fête Noire” by Flavien Berger.

Good job, this is yet another expertly done ad by Team Cupertino!

How do you like this new Apple ad?

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