Tivo on Thursday announced its new ‘Next-Gen Platform,’ which it says will allow providers to deliver content to customers where they want to watch it—whether it be a set-top box, smart TV platform, or media streaming device like Apple TV.

TiVo’s Next-Gen Platform allows providers to deliver content to customers where they want to watch it, whether on managed set-top-boxes, such as Linux and Android TV; unmanaged bring-your-own devices, such as Apple TV and Amazon Fire; as well as mobile and web. Our Next-Gen Platform gives operators rapid agility for faster time to market and scalability, while subscribers enjoy a greater level of personalization across content sources and devices. 

To be clear, this isn’t a cord-cutting play for consumers, this is an enterprising pitch to operators. Tivo says that this platform-agnostic strategy will help operators “reduce churn, drive customer engagement, and really own the customer experience.”

With CES on the horizon, we expect more details from Tivo soon. It will obviously have to convince a lot of companies to buy into the platform, but if it succeeds, it could be the mix of live TV and on-demand programming users have been pining for.

Source: Tivo